Results 91 to 100 of about 183,993 (283)

Design and analysis strategies for robust microbiome ageing research

open access: yesFEBS Letters, EarlyView.
The gut microbiome changes with age and associates with age‐related morbidity and mortality, establishing it as a potential biomarker and intervention target for ageing. Realising this potential requires methodological rigour, yet distinguishing biological signals from methodological artefacts remains challenging across cohorts. This review provides an
Mark Olenik   +5 more
wiley   +1 more source

Legitimation, Endorsement, and Compliance [PDF]

open access: yes, 2015
The theoretical development distinguishes three objects of legitimation, of persons, of positions, and of actions; and three types of legitimacy, propriety, endorsement, and authorization.
Thomas, George M   +2 more
core   +1 more source

Reconstructing enzyme evolution by protein engineering

open access: yesFEBS Letters, EarlyView.
Natural enzyme evolution can be retraced by protein engineering methods such as directed evolution, rational design, and ancestral sequence reconstruction. These approaches reveal how enzymes emerged from ligand‐binding scaffolds, developed varying substrate preferences, formed oligomeric complexes, adapted to environmental changes, and evolved novel ...
Lukas Drexler   +2 more
wiley   +1 more source

Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages [PDF]

open access: yesSHS Web of Conferences
Celebrity endorsement is the core strategy of brand marketing, and its sustainable design and implementation deeply affects the long-term trend of market development.
Zhang Ruotong
doaj   +1 more source

Endorsement rates per group.

open access: yes, 2013
Mean endorsement rates per stimulus category, on main factor level, and d-prime. Endorsement is the proportion of sequences classified as Grammatical independent of the actual grammaticality status of items.
Vasiliki Folia (418383)   +4 more
core   +1 more source

Identification of a Shiga toxin A‐derived peptide internalized into Gb3 receptor‐bearing cells via interaction with the Shiga toxin B subunit

open access: yesFEBS Letters, EarlyView.
The process of internalization of the Shiga toxin A subunit via formation of a complex with the Shiga toxin B subunit, which specifically binds to the Gb3 receptor. The peptide is designed to act as a carrier of drugs into cancer cells. Here, we explored the potential of peptides derived from the catalytic A subunit of Shiga toxin (STxA) to be drug ...
Giulia Opassi   +6 more
wiley   +1 more source

The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer

open access: yes, 2004
Most researches on celebrity endorsement concentrated on the endorser’s credibility (including expertise and trustworthiness), attractiveness and congruence.
M. C. Ma, X. Q. Ding, H. M. Wang
core   +1 more source

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

open access: yesBBR: Brazilian Business Review, 2015
Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers.
Leonardo Aureliano-Silva   +3 more
doaj  

The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food

open access: yesJurnal Manajemen Teori dan Terapan
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention.
Nidia Artanti Gozali   +3 more
doaj   +1 more source

Investigating transcription factor dynamics in health and disease using FRAP

open access: yesFEBS Letters, EarlyView.
FRAP analysis of GFP‐tagged transcription factors reveals how molecular mobility and target engagement change in response to drug treatment. By combining live‐cell imaging, quantitative model fitting, and statistical analysis, this approach uncovers transcription factor dynamics linked to disease mechanisms, providing a powerful framework for ...
Kannan Govindaraj   +3 more
wiley   +1 more source

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