Results 251 to 260 of about 183,993 (283)

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

New Media and Society, 2021
Kristy Hamilton, Weizi Liu
exaly  

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly  

Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Journal of Business Research, 2022
Li Yaoqi, Lishan Xie
exaly  

Endorsements

2012
Steven A. Frankel, James A. Bourgeois, Philip Erdberg   +2 more
openaire   +1 more source

Turning social endorsement into brand passion

Journal of Business Research, 2021
Trung Dam-Huy Thai, Tien Wang
exaly  

Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Journal of Retailing and Consumer Services, 2023
exaly  

Celebrity endorsement in promoting pro-environmental behavior

Journal of Economic Behavior and Organization, 2022
Francisco Alpízar, Thong Ho, Zihan Nie
exaly  

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Computers in Human Behavior, 2020
Trung Dam-Huy Thai, Tien Wang
exaly  

An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives, 2023
SoJung Lee, Eunha Jeong
exaly  

Endorsements

2023
openaire   +1 more source