Results 271 to 280 of about 183,455 (284)

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

Public Relations Review, 2019
Ganga S Dhanesh, Gaëlle Duthler
exaly  

Endorsement

2007
openaire   +2 more sources

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Australasian Marketing Journal, 2011
Jasmina Ilicic, Cynthia Webster
exaly  

Endorsement

2012
openaire   +1 more source

Endorsement

2018
openaire   +2 more sources

Endorsement

The Journal of Negro History, 1969
openaire   +1 more source

Meaning transfer in celebrity endorsements: an explanation using metaphors

Journal of Marketing Communications, 2018
exaly  

Ideas endorsed, credit claimed: Managerial credit claiming weakens the benefits of voice endorsement on future voice behavior through respect and work group identification

Human Relations
Wen Wu, Yijing Lyu, Hana Huang Johnson
exaly  

Endorser

2004
openaire   +1 more source