Results 261 to 270 of about 183,150 (282)
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Who is the attached endorser? An examination of the attachment-endorsement spectrum
Journal of Retailing and Consumer Services, 2018Natalya Saldanha +2 more
exaly
The equity effect of product endorsement by celebrities
European Journal of Marketing, 2007Bryan A Lukas
exaly
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Industrial Marketing Management, 2020Kyung Hoon Kim, Shuman Wang
exaly
Star power: the evolution of celebrity endorsement research
International Journal of Contemporary Hospitality Management, 2018Wan Yang
exaly
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
International Journal of Indian Culture and Business Management, 2016Arvind Sahay
exaly
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing, 2004David H Silvera
exaly