Results 21 to 30 of about 183,993 (283)
Ianna Journal of Interdisciplinary Studies, 2023 Background: Political endorsement remains one of the global strategies that features visibly during electioneering campaigns. Such endorsements are usually communicated to the electorate through the media.
Celestina Ongwayozi Audu
doaj +2 more sources
YouTube Endorsement and Changes in the Web 2.0's Advertising Industry
Jurnal Aspikom, 2020 The internet provides an alternative for product owners to advertise with new media. Web 2.0 is an advanced phase of Internet technology that allows users to contribute to Internet content, which ultimately makes the Internet interactive.
Taruna Budiono, Agus Triyono
doaj +1 more source
How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context
Social Sciences, 2022 In social media, there is a prevalence of celebrity-based brand endorsement. How such endorsement works precisely, though, has received scant research.
Namhyun Um
doaj +1 more source
Imaging process and VIP engagement [PDF]
Marketing (Beograd. 1991), 2007 It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consumers,
Starčević Slađana
doaj
Is the link between endorsement and engagement in sexual coercion associated with life history strategy? [PDF]
, 2021 We assess whether traits associated with life history strategy moderate the association between endorsement and engagement of sexual coercion. In a sample of 155 men, we measured engagement in subtle sexually coercive behaviours using a novel measure ...
Mullaney, Aoife +2 more
core +1 more source
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [PDF]
Sports Business JournalPurpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is ...
Morteza Mohammadi +2 more
doaj +1 more source
Forest@, 2021 Italy is the first importer of wood-energy biomass worldwide, with tons of timber illegally imported every year and significant negative socio-economic and environmental consequences.
Ciliberti S +3 more
doaj +1 more source
Analysis of Efforts to Increase Income Taxes of Social Media Influencers in Endorsement Activities
Jurnal Administrasi Publik (Public Administration Journal), 2020 Technological developments in the era of globalization have brought changes to marketing techniques, by using social media. Marketing through social media is mostly done by influencers because it is easy to do and earns a fairly large income. The purpose
Fernaldi Anggadha, Haula Rosdiana
doaj +1 more source
, 2020 Despite the health and economic benefits associated with mail-out colorectal cancer (CRC) screening, participation in programs across the world is suboptimal.
Crawford-Williams, Fiona +7 more
core +1 more source
Impact of Celebrity Endorsement on Customer with Reference to Mobile [PDF]
ITM Web of ConferencesThis paper analyze, impact of celebrity endorsement of products (Mobile) is the collaborating multichannel promotion of products or services This marketing provides customers time and location conscious of personalized information that promotes goods ...
Gaikwad Smita, Muley Anand
doaj +1 more source