Results 171 to 180 of about 3,564 (199)

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Computers in Human Behavior, 2020
Trung Dam-Huy Thai, Tien Wang
exaly  

An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives, 2023
Sojung Lee, Eunha Jeong
exaly  

Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Journal of Retailing and Consumer Services, 2023
exaly  

Celebrity endorsement in promoting pro-environmental behavior

Journal of Economic Behavior and Organization, 2022
FRANCISCO Alpizar, Thong Ho, Zihan Nie   +2 more
exaly  

Human papillomavirus vaccination guideline update: American Cancer Society guideline endorsement

Ca-A Cancer Journal for Clinicians, 2016
Lacey Loomer, Robert Smith
exaly  

Endorsements

2017
  +4 more sources

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Journal of Retailing and Consumer Services, 2018
Natalya Saldanha, Kaleel Rahman, Rajendra Mulye   +2 more
exaly  

The equity effect of product endorsement by celebrities

European Journal of Marketing, 2007
Bryan A Lukas
exaly  

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Industrial Marketing Management, 2020
Kyung Hoon Kim, Shuman Wang
exaly