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Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host ...
Biqiang Liu, Brent Moyle, Anna Kralj
exaly   +2 more sources

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Endorsing the Endorsement Test

SSRN Electronic Journal, 2022
openaire   +1 more source

Endorsements

2021
Michael Aschner, José L. Domingo, Félix Carvalho, Mohammad Abdollahi, Heather Wallace   +4 more
  +4 more sources

NO ENDORSEMENT IMPLIED

American Journal of Nursing, 1997
K W, Scura, B, Whipple
openaire   +2 more sources

Endorsements

Hesam Kamalipour, Nastaran Peimani
  +6 more sources

Endorse

Annals of Internal Medicine, 2019
openaire   +2 more sources

Endorsation

Notes and Queries, 1887
  +4 more sources