Results 261 to 270 of about 183,455 (284)

Endorsements

2022
Kimberly Janson, Melody Rawlings
openaire   +2 more sources

Celebrity endorsements: a literature review and research agenda

International Journal of Advertising, 2016
Lars Bergkvist
exaly  

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Computers in Human Behavior, 2020
Trung Dam-Huy Thai, Tien Wang
exaly  

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Journal of Retailing and Consumer Services, 2018
Natalya Saldanha, Kaleel Rahman, Rajendra Mulye   +2 more
exaly  

Endorsement

G. Satheesh Raju, Roshan K. Shiva
  +4 more sources

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2016
Jörg Matthes, Johannes Knoll
exaly  

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert van der Veen
exaly  

The equity effect of product endorsement by celebrities: A conceptual framework from a co‐branding perspective

European Journal of Marketing, 2007
Bryan Lukas
exaly  

Endorsement:

2021
openaire   +1 more source