Results 31 to 40 of about 123,891 (249)
UTICAJ ANGAŽOVANJA POZNATIH LIČNOSTI NA EFEKTIVNOST OGLAŠAVANJA I IMIDŽ BRENDA [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 Brand advertising by using celebrity endorsement is a very popular strategy among marketers. This practice has been used for almost a century and its popularity has been constantly growing.
Slađana Starčević
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Imaging process and VIP engagement [PDF]
Marketing (Beograd. 1991), 2007 It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consumers,
Starčević Slađana
doaj
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [PDF]
Sports Business JournalPurpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is ...
Morteza Mohammadi +2 more
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Forest@, 2021 Italy is the first importer of wood-energy biomass worldwide, with tons of timber illegally imported every year and significant negative socio-economic and environmental consequences.
Ciliberti S +3 more
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Impact of Celebrity Endorsement on Customer with Reference to Mobile [PDF]
ITM Web of ConferencesThis paper analyze, impact of celebrity endorsement of products (Mobile) is the collaborating multichannel promotion of products or services This marketing provides customers time and location conscious of personalized information that promotes goods ...
Gaikwad Smita, Muley Anand
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Analysis of Efforts to Increase Income Taxes of Social Media Influencers in Endorsement Activities
Jurnal Administrasi Publik (Public Administration Journal), 2020 Technological developments in the era of globalization have brought changes to marketing techniques, by using social media. Marketing through social media is mostly done by influencers because it is easy to do and earns a fairly large income. The purpose
Fernaldi Anggadha, Haula Rosdiana
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Fertility preservation (FP) is increasingly integrated into the care of pediatric patients exposed to gonadotoxic therapy or conditioning for hematopoietic stem cell transplantation (HSCT), yet perioperative data in infants and toddlers remain scarce.
Kerstin Saalabian +13 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Acute lymphoblastic leukemia (ALL) is the most common pediatric cancer, with an overall survival now surpassing 90% in developed countries. However, treatments are not without adverse effects. In this study, we apply the severe toxicity‐free survival (STFS) framework to determine the prevalence of 21 physician‐defined severe ...
Lane Collier +10 more
wiley +1 more source
Journal of China and International Relations, 2013 Jane Parpart, Timothy M. Shaw
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Age Specificity in Explicit and Implicit Endorsement of Prescriptive Age Stereotypes
Frontiers in Psychology, 2022 In this study, we investigated explicit and implicit endorsement of prescriptive age stereotypes. To achieve that, we captured endorsement of a wide range of prescriptive expectations targeting both younger (younger adults are expected to be ambitious ...
M. Clara de Paula Couto +2 more
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