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Celebrity endorsement in tourism: Attention, emotional arousal and familiarity
Tourism Management, 2023 Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host ...
Yaoqi Li, Brent Moyle, Anna Kralj
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Performance Analysis of Endorsement in Hyperledger Fabric Concerning Endorsement Policies
Electronics (Switzerland), 2023 As a typical representative of a permissioned blockchain system, Hyperledger Fabric has garnered substantial attention in recent years. Despite the application and promotion of Hyperledger Fabric in fields such as smart grid and smart healthcare ...
Xuefeng Piao, Huihui Song, Hao Ding
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Celebrity endorsement in promoting pro-environmental behavior
Journal of Economic Behavior and Organization, 2022Francisco Alpizar +2 more
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Turning social endorsement into brand passion
Journal of Business Research, 2021Trung Dam-Huy Thai, Tien Wang
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