Results 271 to 280 of about 183,993 (283)

Who endorses whom? Meanings transfer in celebrity endorsement

Journal of Product and Brand Management, 2010
Leila Hurmerinta
exaly  

Endorsement:

2021
openaire   +1 more source

Endorsement

2007
openaire   +2 more sources

Endorsement

2012
openaire   +1 more source

Endorsement

2018
openaire   +2 more sources

Ideas endorsed, credit claimed: Managerial credit claiming weakens the benefits of voice endorsement on future voice behavior through respect and work group identification

Human Relations
Wen Wu, Yijing Lyu, Hana Johnson
exaly  

Endorsement

The Journal of Negro History, 1969
openaire   +1 more source

Endorser

2004
openaire   +1 more source

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model

Journal of Retailing and Consumer Services
Zhou Qi, Bin Li
exaly  

An Endorsement

International Society of Hair Restoration Surgery, 1993
openaire   +1 more source