Results 191 to 200 of about 1,088,602 (283)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson   +5 more
wiley   +1 more source

Exploring the role of mass media and virtual social networks on couples' childbearing decisions: an exploratory qualitative study. [PDF]

BMC Public Health
Yas A, Khadivzadeh E, Khadivzadeh T.
europepmc   +1 more source

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement

Psychology &Marketing, EarlyView.
ABSTRACT Taking a relational approach, this research investigates why people are so prone to gossip about their favorite celebrities relative to other targets. We focus on the emotional dynamics that characterize the choice of whether to gossip and compare parasocial relationships—one‐sided bonds in which celebrities influence consumers, but not vice ...
Gaia Giambastiani, Joseph C. Nunes, Andrea Ordanini   +2 more
wiley   +1 more source

The impact of mobile internet usage patterns on employment intentions of medical students: A cross-sectional study. [PDF]

PLoS One
Hu J, Zhang N, Duan L, Ren X.
europepmc   +1 more source

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

Psychology &Marketing, EarlyView.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi, Edoardo Tozzi, Agnes Nairn   +2 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

The Triumph of Substance: Decoding the "Functional Infotainment" Model for Sex Education on Douyin. [PDF]

Behav Sci (Basel)
Shi Y, Gao H.
europepmc   +1 more source

Fail to Win: How Schadenfreude and Competitive Traits Predict Download Intention in Mobile Game Fail Ads

Psychology &Marketing, EarlyView.
ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun, Yeolib Kim, Boreum Choi, Hanbyul Choi   +3 more
wiley   +1 more source

Intervention framework towards a community-driven approach to improve health-seeking in cutaneous leishmaniasis in rural Sri Lanka. [PDF]

Trop Med Health
Gunasekara SD, Agampodi SB, Fernando MS, Price HP, Hettiarachchi DS, Pathirana MD, Dikomitis L, Agampodi TC, Wickramasinghe ND.   +8 more
europepmc   +1 more source

A Novel Two‐Stage Flexible Flow Shop Batch Scheduling Model for Grinding Workshops

Naval Research Logistics (NRL), EarlyView.
ABSTRACT The growing need for data storage in data centers has increased the demand for mechanical hard disks due to their low cost and high reliability. Aluminum substrates are the most popular base plates for mechanical hard disks because of their high hardness and low cost.
Jun Xu, Xuanru Pan, Chao‐Bo Yan, Guo‐Qiang Fan, Zhixin Liu   +4 more
wiley   +1 more source