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Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Entrepreneurial Leadership

Since the early 21st century, there have been many changes in social relations, economics, technology, and information flow, which have led to radical changes in the concept of leadership. While leadership models were generally based on stability and control, the rapid changes in today's world have forced the business world to go beyond this idea.
Ducharme Johann, Zoller Ted
  +9 more sources

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