Results 101 to 110 of about 93,745 (312)
Selecting Marketing Strategy Through Environmental Analysis
Marketing Management Journal, 1995 This paper describes one approach to determining the optimal generic marketing strategy through analysis of the firm's environment and marketing management system. This analysis takes place within the organization's task environment.
CARL L. SAXBY +2 more
doaj +1 more source
Leaftronics: Bio‐Fractal Scaffolds From Leaf Venation for Low‐Waste Electronics
Advanced Materials, EarlyView.“Leaftronics” transforms naturally evolved leaf venation into quasi‐fractal scaffolds for sustainable electronics. Polymer‐infiltrated leaf skeletons can be used to fabricate ultra‐smooth, reflow‐ and thin‐film‐compatible decomposable substrates, while making the same lignocellulose networks conducting results in flexible transparent electrodes.
Rakesh Rajendran Nair +3 more
wiley +1 more source
Advanced Materials, EarlyView.Replacing CO2 with CO at the cathode and integrating a catholyte‐layer membrane electrode assembly transforms paired electrolysis into a stable platform for co‐producing ethylene and 2,5‐furandicarboxylic acid. Combined experimental and techno‐economic analyses identify carbon monoxide and 5‐hydroxymethylfurfural as the most compatible pairing ...
Mi‐Young Lee +10 more
wiley +1 more source
The crux of green marketing: an empirical effusive study
No product on this planet has a nix impact on the business and environment one is surrounded by and therefore, ‘green products/brands and environmental-friendly products/brands’ is the word used to express those products/brands that work to shield and ...
Osman, Ms. Amber +2 more
core
Managing reverse logistics to enhance sustainability of industrial marketing
, 2012 In this paper, a sustainable industrial marketing framework of latest requirement of green and sustainable operation is proposed. When literatures in strategy, marketing and operation have provided insight about the efficiency of reverse logistics and ...
Lam, Jasmine Siu Lee, Lee, C. K. M.
core +1 more source
Lead Halide Perovskite Photoelectrocatalysis
Advanced Materials, EarlyView.Lead halide perovskite semiconductors have emerged as highly promising materials for solar fuel and chemical synthesis. This perspective discusses advances made in the rational photoelectrode design to improve solar‐to‐chemical conversion, product scope, and scalability.
Virgil Andrei
wiley +1 more source
Examining the Unintended Consequences of Marketing
, 2004 While many firms engage in successful marketing activities with outcomes beneficial for both the firm and its stakeholders, a number of situations occur where these successful outcomes impact in an unanticipated negative fashion on consumers, society and
Polonsky, Michael Jay +2 more
core +1 more source
Advanced Materials, EarlyView.A targeted modulation of the MoS2 electronic structure is achieved via substitutional n‐type Co/Fe co‐doping. This strategy triggers S‐mediated d‐p hybridization, optimizing the binding affinity with polysulfides to establish a volcano‐shaped relationship between the d‐band center and catalytic activity.
Junhyuk Ji +6 more
wiley +1 more source
Media Selection for Marketing Communication - an exploratory study among marketing managers - [PDF]
For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing
Rademaker, Claudia A.
core
Advanced Materials, EarlyView.Ultrathin lithium metal anodes (≤15 µm) offer a promising route to high‐energy‐density batteries due to their high capacity and low potential. This review presents design principles for ultrathin Li, evaluates fabrication strategies, and discusses challenges in liquid and solid‐state cells.
Cheng Wang +9 more
wiley +1 more source