Results 121 to 130 of about 93,745 (312)

Truly New Orientation for Environmental Marketing

Ekonomika, 2002
This paper is based on and modified from the following forthcoming research article: Kama, l., Hansen, E. & luslin, H. 2003. Social Responsibility in Environmental Marketing Planning, European Journal of Marketing, vol. 37.
Jari Kärnä
doaj  

Interface‐Engineered Binary Framework Composites: Advancing Porous Materials for Precision Medicine

Advanced Materials Interfaces, EarlyView.
Binary framework composites integrate two complementary porous architectures into a unified platform, enabling multifunctional design, enhanced structural tunability, and improved physicochemical performance. By combining high surface area, ordered porosity, interfacial synergy, and versatile functionalization, these hybrid materials offer new ...
Navid Rabiee, Mohammad Rabiee, Mohammad Akrami‐Hasan‐Kohal, Sidi A. Bencherif   +3 more
wiley   +1 more source

Whatever people say I am, that's what I am: Social labeling as a social marketing tool. [PDF]

In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four studies, we tested its potential for the promotion of pro-environmental consumer behavior.
Cornelissen, Gert, Dewitte, Siegfried, Warlop, Luk   +2 more
core  

Marketing and technology resource complementarity : An analysis of their Interaction Effect in two environmental contexts

, 2005
The dynamic capabilities perspective posits that a firm can leverage the performance impact of existing resources through resource configuration, complementarity, and integration, but little empirical research addresses these issues.
Droge, C., Hanvanich, S, Calantone, R.J., Droge, C, Hanvanich, S., Song, XM Michael, Calantone, RJ, Song, X.M.   +7 more
core   +1 more source

Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports

AD-minister, 2008
As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on ...
Anne Marie Zwerg-Villegas
doaj  

Optimizing Batik MSMEs through the implementation of green economy and sustainable digitalization

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
The Nona Alif Muclisin MSME in Pasuruan Regency faces challenges in the batik industry, particularly environmental pollution caused by synthetic dyes and limitations in global marketing.
Ufi Rumefi, Harfiahani Indah Rakhma Ningtyas, Wildan Maualim   +2 more
doaj   +1 more source

From the Discovery of the Giant Magnetocaloric Effect to the Development of High‐Power‐Density Systems

Advanced Materials Technologies, EarlyView.
The article overviews past and current efforts on caloric materials and systems, highlighting the contributions of Ames National Laboratory to the field. Solid‐state caloric heat pumping is an innovative method that can be implemented in a wide range of cooling and heating applications.
Agata Czernuszewicz, Yaroslav Mudryk, Jun Cui, Lucas Griffith, Duane D. Johnson, Julie Slaughter   +5 more
wiley   +1 more source

GREEN MARKETING

, 2023
The depletion of natural resources threatens the future of the world. Unconscious use of products, leaving waste to nature and wasting natural resources, together with the production and consumption concept of today, necessitate the emergence of new ...
Akatak, Ahmet
core  

SUSTAINABLE MARKETING PRACTICES: EXAMINING THE NEXUS BETWEEN CONSUMER BEHAVIOR, CORPORATE RESPONSIBILITY, AND BALANCED ECONOMIC GROWTH

Eurasian Journal of Management & Social Sciences
In the context of rising environmental degradation and socioeconomic inequities, the concept of sustainability has acquired substantial popularity in a variety of fields, but has failed to integrate with economic growth, specifically marketing.
Ali Ghufran
doaj   +1 more source

Flexible Chemiresistive Chitosan‐Glycerol Sensors on Laser‐Induced Graphene Electrodes for Room‐Temperature Ammonia Detection

Advanced Materials Technologies, EarlyView.
Flexible Chitosan‐glycerol sensor integrated with porous laser‐induced graphene (LIG) electrodes enable room‐temperature chemiresistive detection of ammonia (NH3) and proof‐of‐concept detection of fish spoilage. ABSTRACT We report a metal‐free sensor platform combining laser induced graphene (LIG) electrodes with drop‐deposited, glycerol‐plasticized ...
Mintesinot Tamiru Mengistu, Richard Murray, Cara‐Lena Nies, Cathal Larrigy, Martina Piletti, Jahidul Islam, Daniela Iacopino, Eileen Hurley, Michael Nolan, Aidan J. Quinn   +9 more
wiley   +1 more source