Results 311 to 320 of about 5,364,325 (393)

Applying the theory of social marketing for environmental campaign: : Fostering waste separation and recycling in the city of Altea by increasing environmental awareness and influencing behavioural change.

, 2012
Ilkka Puumala
openalex   +1 more source

Community-Based Environmental Interventions to Prevent Alcohol Use in Adolescents: A Systematic Review. [PDF]

Drug Alcohol Rev
De Carlos Oliveira M, Mendes-Sousa M, Soares-Santos LE, Valente JY, Caetano SC, Sanchez ZM.   +5 more
europepmc   +1 more source

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Environmental marketing

Tourism Marketing in Bangladesh, 2020
Md. Nekmahmud
openaire   +2 more sources

Ethics and environmental marketing

Journal of Business Ethics, 1992
Corporations have scrambled to bring to market products positioned and advertised as addressing the needs of the environmentally-conscious consumer. The vast majority of claims presented in support of these products are best described, however, as confused, misleading or outright illegal.
Joel J. Davis
openaire   +2 more sources

Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting

International Journal of Hospitality & Tourism Administration, 2021
This study investigates the role that environmental marketing strategy plays in enhancing customer citizenship behavior (CCB) – directly, indirectly, and interactively with brand familiarity.
Ahmad Aljarah
semanticscholar   +1 more source

Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism

Business Process Management Journal, 2023
PurposeDrawing from dynamic capability (DC) theory, this study aims to investigate how big data analytics (BDA)-enabled dynamic capabilities (DCs) prompt firm performance.
M. Saeed, Zafer Adiguzel, Imran Shafique, M. Kalyar, D. Abrudan   +4 more
semanticscholar   +1 more source