Results 11 to 20 of about 50,557 (232)
Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective [PDF]
International Journal of Global Business and Competitiveness, 2022 Gera N, Rohatgi S, Wise J.
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Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2021 Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
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Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]
Sociološki Pregled, 2017 This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana +2 more
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Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Tržište, 2020 Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment.
Marija Čutura
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Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
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Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
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Ethnocentrism and Its Effects as Depicted in The Kite Runner Novel
Nobel: Journal of Literature and Language Teaching, 2021 This study analyzed the portrayal of ethnocentrism and its negative effects in Khaled Hosseini’s The Kite Runner using Bizumic’s ethnocentrism theory. This study used descriptive qualitative methods; the data were collected from the novel in monologues ...
Nang Gede Rohmatullah +1 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Social media campaigns and domestic products consumption: a study on an emerging economy
Cogent Business & Management, 2022 The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention.
Sneha Rajput +4 more
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Emerging Markets Journal, 2022 Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods ...
Bahram Ranjbarian +1 more
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