Results 11 to 20 of about 1,892 (166)
Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Tržište, 2020 Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment.
Marija Čutura
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Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
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Ethnocentrism and Its Effects as Depicted in The Kite Runner Novel
Nobel: Journal of Literature and Language Teaching, 2021 This study analyzed the portrayal of ethnocentrism and its negative effects in Khaled Hosseini’s The Kite Runner using Bizumic’s ethnocentrism theory. This study used descriptive qualitative methods; the data were collected from the novel in monologues ...
Nang Gede Rohmatullah +1 more
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Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
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Social media campaigns and domestic products consumption: a study on an emerging economy
Cogent Business & Management, 2022 The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention.
Sneha Rajput +4 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Emerging Markets Journal, 2022 Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods ...
Bahram Ranjbarian +1 more
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Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
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Are Elderly Consumer More Ethnocentric? Attitudes Towards Polish and 'Foreign' Food Products [PDF]
Journal of Economics and Management, 2016 The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak.
Marcin Awdziej +2 more
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Views on Cultural Diversity as well as Authoritarian and Ethnocentric Attitudes of Russians
RUDN Journal of Psychology and Pedagogics, 2020 The article considers the relationship of different views on ethnocultural diversity (intergroup ideologies) and authoritarian and ethnocentric attitudes of Russians.
Dmitry Sergeevich Grigoryev
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