Results 11 to 20 of about 1,898 (138)
Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
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Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Tržište, 2020 Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment.
Marija Čutura
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Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
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Social media campaigns and domestic products consumption: a study on an emerging economy
Cogent Business & Management, 2022 The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention.
Sneha Rajput +4 more
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Emerging Markets Journal, 2022 Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods ...
Bahram Ranjbarian +1 more
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Occupational intersectionality: Introduction, contextualisation, and relevance to occupational therapy practice. [PDF]
Aust Occup Ther JAbstract Background Intersectionality asks professionals to consider the diverse sociocultural identities and positionings that may directly or indirectly impact the day‐to‐day occupational lives of individuals, families, collectives, and communities.
Brown T +3 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Ethnocentrism and Its Effects as Depicted in The Kite Runner Novel
Nobel: Journal of Literature and Language Teaching, 2021 This study analyzed the portrayal of ethnocentrism and its negative effects in Khaled Hosseini’s The Kite Runner using Bizumic’s ethnocentrism theory. This study used descriptive qualitative methods; the data were collected from the novel in monologues ...
Nang Gede Rohmatullah +1 more
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Are Elderly Consumer More Ethnocentric? Attitudes Towards Polish and 'Foreign' Food Products [PDF]
Journal of Economics and Management, 2016 The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak.
Marcin Awdziej +2 more
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Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review
Cogent Business & ManagementThis systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively. The study systematically examines the development of consumer ethnocentrism research over time, including publication years, publication
Ruturaj Baber +3 more
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