Results 11 to 20 of about 48,248 (211)
Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
Tržište, 2020 Purpose – The purpose of this paper is to provide insight into the interplay between consumer ethnocentrism and social identity as concepts with significant relevance for different consumer responses in globalized environment.
Marija Čutura
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Cogent Business & Management, 2021 The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
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Ethnocentrism and Its Effects as Depicted in The Kite Runner Novel
Nobel: Journal of Literature and Language Teaching, 2021 This study analyzed the portrayal of ethnocentrism and its negative effects in Khaled Hosseini’s The Kite Runner using Bizumic’s ethnocentrism theory. This study used descriptive qualitative methods; the data were collected from the novel in monologues ...
Nang Gede Rohmatullah +1 more
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Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Social media campaigns and domestic products consumption: a study on an emerging economy
Cogent Business & Management, 2022 The growth of the “Internet” and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention.
Sneha Rajput +4 more
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Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations [PDF]
, 2019 Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition ...
Anastasia Stathopoulou +12 more
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Emerging Markets Journal, 2022 Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods ...
Bahram Ranjbarian +1 more
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Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior [PDF]
, 2007 Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the ...
Akhter, Syed H.
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Evolution of ethnocentrism on undirected and directed Barabási-Albert networks [PDF]
, 2009 Using Monte Carlo simulations, we study the evolution of contigent cooperation and ethnocentrism in the one-move game. Interactions and reproduction among computational agents are simulated on undirected and directed Barabási-\ud Albert (BA) networks. We
Albert +50 more
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