Results 121 to 130 of about 144,648 (162)
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Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers
Journal of Fashion Marketing and Management: An International Journal, 2018PurposeThe purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward fast-fashion retailers across high vs low fashion-conscious consumers.Design/methodology/approachBoth qualitative and quantitative methods were used to gain understandings of the
Jiyeon Kim +2 more
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Fashion Involvement: An Instrument Validation Procedure
Clothing and Textiles Research Journal, 1989The purchase of apparel items is classified as a high involvement activity. A majority of the involvement research deals with product-specific measures of involvement. Recently, a general measure of involvement, the Personal Involvement Inventory (PII), was developed to be used across a wide variety of product categories (Zaichkowsky, 1985).
Ann E. Fairhurst +2 more
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Affluent female consumers and fashion involvement
International Journal of Fashion Design, Technology and Education, 2008Women, the world's most powerful consumers, are the largest, fastest-growing market in the world (Barletta 2006). Fashion-involved female consumers are considered the drivers and legitimists of the fashion adoption process (O'Cass 2000). The newly dominant role played by women, both as consumers and influencers of consumption is just as important as ...
Bonnie Belleau +4 more
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Garment quality evaluation: influence of fashion leadership, fashion involvement, and gender
International Journal of Fashion Design, Technology and Education, 2013How consumers evaluate garment quality affects consumers’ decision-making, hence it is imperative to study how consumers evaluate quality. The purpose of the study was to contribute to a better understanding of how consumers evaluate garments and how variables such as fashion leadership, fashion involvement, and gender influence garment evaluation ...
Priscilla Njeri Gitimu +2 more
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Distinguishing fashion consciousness from fashion involvement: review and survey
Journal of Fashion Marketing and Management: An International JournalPurposeDespite the large corpus of literature on fashion consciousness (FC) and fashion involvement (FI), both terms are often used synonymously, resulting in conflicting or mixed results. We address this limitation by offering a critical analysis of FC and FI, with a specific focus on their measurements.Design/methodology/approachA snowball sample ...
Ana Julia Büttner, Suzane Strehlau
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Understanding gay consumers’ clothing involvement and fashion consciousness
International Journal of Consumer Studies, 2007AbstractThis study’s primary objective was to provide a better understanding of gay consumers’ clothing involvement and fashion consciousness. Personal in‐depth interviews were conducted with 13 gay professionals in Canada. One hundred and forty‐five usable survey questionnaires were also collected from gay consumers.
Ou Sha +3 more
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PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING
Jurnal Price : Ekonomi dan Akuntasi, 2023Bisnis ritel berkembang sangat pesat, Salah satu faktor yang mempengaruhi pertumbuhan bisnis retail yaitu pertumbuhan jumlah konsumen khususnya konsumen kelas menengah di Indonesia yang sangat pesat. Era globalisasi membawa masyarakat ke dalam perilaku yang konsumtif, dimana belanja menjadi sebuah lifestyle.
null Tri Auri Yanti, null Zahara Meutia
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PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPLUSE BUYING
Digital Business Journal, 2023Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impluse Buying Pada Konsumen Produk Flickabags Di Instagram. Penelitian ini adalah penelitian kuantitatif. Sampel dalam penelitian ini sejumlah 96 responden di Flickabags di Instagram.
Eka Hendra Priyatna +2 more
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An extended theoretical model of fashion clothing involvement
Journal of Fashion Marketing and Management: An International Journal, 2009Purpose – For centuries the phenomenon of fashion behaviour has been a subject of discussion for social analysts, cultural historians, moral critics, academic theorists and business entrepreneurs. These different fields suggest the relevance of the topic for marketing management, for example.
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Journal of Global Fashion Marketing, 2015
The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the strong and unexpected desire to purchase a product without having pre-shopping intentions to buy it.
Georgia Liapati +2 more
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The purpose of this study is to explain the paths that lead to impulse purchasing of fashion products by investigating, for the very first time, the role of brand love in impulse purchasing. In this research, impulse purchasing is defined as the strong and unexpected desire to purchase a product without having pre-shopping intentions to buy it.
Georgia Liapati +2 more
openaire +1 more source