Results 131 to 140 of about 144,648 (162)
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Fashion Involvement and Impulse Buying on Online-Based Fashion Consumers
Advances in Economics, Business and Management Research, 2022Dita Amanah +4 more
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Undergraduate student involvement in Fashion and Textile research
Art, Design & Communication in Higher Education, 2015Abstract This work provides an insight into a functioning partnership between one academic member of staff and one student. The student was effectively paid to learn in an area that benefitted their interests and employability, as they undertook an internship and the academic acquired an extra pair of hands to carry out the tasks that ...
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2016
This study proposes and investigates a structural model explaining the paths that leads to the urge for impulse purchasing of fashion products. This study empirically tests a theoretical model of fashion products impulse buying by examining the associations between fashion involvement, brand love, hedonic consumption tendency, positive affect, fashion ...
Georgia Liapati +2 more
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This study proposes and investigates a structural model explaining the paths that leads to the urge for impulse purchasing of fashion products. This study empirically tests a theoretical model of fashion products impulse buying by examining the associations between fashion involvement, brand love, hedonic consumption tendency, positive affect, fashion ...
Georgia Liapati +2 more
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Fashion involvement, self‐monitoring and the meaning of brands
Journal of Product & Brand Management, 1998This study considers the importance of fashion involvement in the interpretation of brands of jeans as measured by Snyder’s revised self‐monitoring scale, which discriminates between people who are highly motivated to respond to social cues and those who remain “true to themselves”.
Auty, S G, Elliott, R
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Towards a better understanding of fashion clothing purchase involvement
Journal of Islamic Marketing, 2018Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach Gender, race and age are explored to have better understanding of fashion clothing ...
Rahman, Mahfuzur +3 more
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Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing
Australasian Marketing Journal, 2001This study examines the relationships between gender, age, self-monitoring, materialism, fashion clothing consumption motives and fashion clothing involvement. The study initially builds on the work of Browne and Kaldenberg (1997) and Auty and Elliott (1998) in relation to self-monitoring and involvement, however, this research uses different measures
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Conceptualising involvement in fashion social media brand communities
European J. of International Management, 2022Ángel Hernández García +1 more
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Fashion self-concept and fashion involvement: a mediation model
International Journal of Business Forecasting and Marketing Intelligence, 2019Rajan Saxena, Kiran Desai
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