Results 51 to 60 of about 144,648 (162)

Pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Pembelian Impulsif Produk Fashion di Shopee

open access: yesRIGGS: Journal of Artificial Intelligence and Digital Business
This study aims to examine the influence of fashion involvement and shopping lifestyle on impulsive buying of fashion products on Shopee among civil servants in Onanganjang District. The background of this research is based on the growing use of e-commerce, particularly Shopee, and the increasing phenomenon of impulsive buying triggered by fashion ...
Enjelina Marbun, Riza Fanny Meutia
openaire   +1 more source

Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement [PDF]

open access: yesE3S Web of Conferences
This study learns the antecedents and consequences of consumer brand engagement in the Instagram account of luxury fashion brands. Customer involvement is the antecedent of consumer brand engagement, and the effects were in two variables, i.e., self ...
Fatmawati Indah   +1 more
doaj   +1 more source

Selly Raby Kane: Surrealist Designer and Social Innovator

open access: yesFashion Studies, 2019
Selly Raby Kane is a renowned Senegalese fashion designer and artist involved in Africa’s booming art and design movement. Kane is an interesting case study to grasp fashion’s involvement in Africa’s current debate surrounding identity and empowerment ...
Enrica Picarelli
doaj   +1 more source

Nudging sustainable fashion choices: An experimental investigation on generation Z fashion consumers

open access: yesActa Psychologica
Despite the growing cognizance of Generation Z (Gen Z) fashion consumers about the externalities of fast fashion, an attitude-behaviour gap persists in their willingness to pay for sustainable fashion.
Anupama Prashar, Leena Ajit Kaushal
doaj   +1 more source

BLOG INTENTION BASED ON FASHION INVOLVEMENT AND TRUST

open access: yesInternational Journal of Electronic Commerce Studies, 2015
The perception of the value of a blog positively influences the intention to revisit a blog and adopt its ideas. Few studies have attempted to elucidate readers’ behavior by examining the effect of trust and the involvement of fashion on the revisiting and adoption of fashion blogs.
openaire   +2 more sources

HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA

open access: yesE-Jurnal Manajemen, 2016
Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh availability of money, availability of time dan fashion involvement terhadap hedonic consumption tendency dan impulse buying pelanggan produk fashion di Mall Bali Galeria.
I Gde Made Ray Anom Dananjaya   +1 more
doaj  

The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

open access: yesJurnal Ilmiah Bisnis dan Ekonomi Asia
This study aims to analyze the influence of fashion involvement, shopping lifestyle, and live streaming shopping on e-impulse buying of fashion products in TikTok Shop users in Pekanbaru City.
Sawitri Sawitri, Awliya Afwa
doaj   +1 more source

The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity

open access: yesSAGE Open, 2018
There is a general belief that fashion involvement leads toward unsustainability. To resolve this issue, the present study aims to explore that whether sustainable fashion consumption is characterized by an individual’s fashion consciousness and his pro ...
Ali Razzaq   +3 more
doaj   +1 more source

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