Results 61 to 70 of about 144,648 (162)

The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables

Jurnal Akuntansi, Manajemen dan Ekonomi, 2018
This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of
Sri Murni Setyawati, Sumarsono Sumarsono, Intan Praditya   +2 more
doaj  

Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

SAGE Open
This research aims to explore the influencing mechanism of fashion brand cultural content marketing on consumers’ willingness to buy. The concept of content marketing for fashion brand culture was analyzed from the four dimensions of functional content ...
Lihong Chen, Han Gao, Hafeezullah Memon, Chunhong Liu, Xinfeng Yan, Ling Li   +5 more
doaj   +1 more source

Investigation of social shopping for fashion in apparel market of Tehran

تحقیقات بازار یابی نوین, 2014
Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long ...
MohammadRahim Esfidani, Mohsen Nazari, Maryam Karimi Davijani   +2 more
doaj  

“Vanity fair on Instagram”: The roles of vanity, materialism, social comparison, Instagram usage intensity, and market mavenism in social commerce

Telematics and Informatics Reports
The present article is an attempt to offer insights into interconnections among consumer personality, individual difference factors, Instagram usage behavior, and luxury fashion brand attitude in contemporary Web 2.0 technological environments.
Seunga Venus Jin, Ehri Ryu
doaj   +1 more source

Assembled or unassembled? Different types of outfit coordination presentations in online fashion retailing

Fashion and Textiles
In the realm of retailing, various methods of product presentation exert a significant influence on consumers' perceptions and behaviors. In the context of fashion retailing, one crucial aspect of presentation revolves around outfit coordination (OC ...
Ying Qu, Eunsoo Baek
doaj   +1 more source

Examining Readiness to Buy Fashion Products Authenticated with Blockchain

Journal of Theoretical and Applied Electronic Commerce Research
The fashion industry is undergoing significant transformation through blockchain technology, which enhances product traceability, authenticity, and transactional transparency. This study explores blockchain’s potential to revolutionize the fashion supply
Danica Sovtić, Aleksandra Trpkov, Miloš Radenković, Snežana Popović, Aleksandra Labus   +4 more
doaj   +1 more source

Preferred Fashion Style based on the Men's Self-image Including Fashion Involved Circumstances [PDF]

Journal of the Korean Society of Costume, 2015
Yun Jung Hong, Young In Kim
openaire   +1 more source

Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Journal of Theoretical and Applied Electronic Commerce Research
The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce ...
Yanbo Zhang, Chuanlan Liu
doaj   +1 more source

The Influence of Fashion Involvement, Hedonic Consumption, and Shopping Lifestyle on Generation Z Consumer Preferences Through Hedonic Shopping Motivation (A Study on Inzia Scarf Hijab Resellers in Kediri)

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of Fashion Involvement, Hedonic Consumption and Shopping Lifestyle on the preferences of Generation Z consumers, with Hedonic Shopping Motivation as an intervening variable. The focus of this research is on Inzia
Nadhiva Auliya Fatmala, Nurul Azizah
doaj  

Biceps Anterior Cable Reconstruction for Massive Rotator Cuff Tears. [PDF]

Video J Sports Med
Kolevar MP, McMahon S, Dvorsky J, Hauer T, Rocca MS, Lin A.   +5 more
europepmc   +1 more source