Results 191 to 200 of about 17,351 (267)

Process evaluation of a social franchising model to improve maternal health: evidence from a multi-methods study in Uttar Pradesh, India. [PDF]

open access: yesImplement Sci, 2018
Penn-Kekana L   +10 more
europepmc   +1 more source

From franchisee experience to customer experience: their effects on franchisee performance

Journal of the Academy of Marketing Science, 2021
Despite the importance of experience, the question of whether and how a franchisee’s operating experience affects performance remains undertheorized. Taking a multi-unit franchisee owner’s perspective, we unravel the performance effect of an owner’s operating experience.
Pushpinder Gill, Stephen K. Kim
openaire   +2 more sources

Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance

Journal of Marketing Research, 2017
Franchisors’ long-term viability is tied to the ongoing operations of their franchisees. To ensure the ongoing performance of franchisees, franchisors deploy multiple governance mechanisms. This study assesses how governance mechanisms deployed to enhance franchisee ability (via selection and socialization) and motivation (via incentives and ...
Kersi D. Antia   +2 more
openaire   +2 more sources

Opportunism in an emerging market – franchisee perspective

Journal of Business & Industrial Marketing, 2023
Purpose Although multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating in emerging markets despite exponential growth in these markets ...
Swati Panda   +3 more
semanticscholar   +1 more source

Performance of franchisee: the role of reciprocal resources, relationship quality and cultural sensitivity

International Journal of Emerging Markets, 2023
PurposeThis study aims to reveal the impact mechanism of franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities on franchisee performance, with the moderating role of cultural sensitivity.Design/methodology ...
T. Luu   +5 more
semanticscholar   +1 more source

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