Results 211 to 220 of about 17,351 (267)
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Understanding franchisee performance
International Journal of Retail & Distribution Management, 2018Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee ...
Colla, Enrico +5 more
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A dynamic integrative view of signaling strategies during the franchisee recruitment process
Industrial Marketing ManagementDuring the franchisee recruitment process, franchisors and franchisee candidates must both engage and screen each other to determine whether they are a suitable match.
Corentin Le Bot +3 more
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics
PurposeRelationship marketing has emerged as pivotal, aiming to bolster collaboration and reduce uncertainty for both franchisors and franchisees.
Dong-Woo Koo, Sae-Mi Lee
semanticscholar +1 more source
PurposeRelationship marketing has emerged as pivotal, aiming to bolster collaboration and reduce uncertainty for both franchisors and franchisees.
Dong-Woo Koo, Sae-Mi Lee
semanticscholar +1 more source
The Effect of Electronic Communication Among Franchisees on Franchisee Compliance
Journal of Marketing Channels, 2003Abstract The virtual organization has emerged as a result of the availability of information technology. One business model well suited to the virtual form is franchising. Since the success of franchise organizations is highly dependent on communication effectiveness, these organizations are beginning to adopt technologynamely, private corporate ...
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Franchise management strategy driving franchisee performance in the service sectors in Thailand
Strategic ChangeThis empirical study aims to investigate the impact of different dimensions of franchise management strategies on franchisee performance in the professional service sector.
Chonlatis Darawong
semanticscholar +1 more source
THE IMPACT OF FRANCHISOR SUPPORT ON FRANCHISEE SURVIVAL
Advanced International Journal of Business Entrepreneurship and SMEsThe franchise sector has contributed significantly to economic growth and development. Yet, franchisee resilience compared to independent business is still debatable.
Nurul Faizah Halim +3 more
semanticscholar +1 more source
The Franchisor—Franchisee Relationship
Cornell Hotel and Restaurant Administration Quarterly, 1997A study of 331 general managers with two major U.S. hotel chains found that a strong relationship between a franchisee and a franchisor meant better hotel performance compared to competing hotels and to other hotels in the chain. The properties with a strong relationship to headquarters had higher quality-assurance and guest-satisfaction ratings than ...
James R. Brown, Chekitan S. Dev
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The third parent-citizen representation is the ‘franchisee parent’. The representation of the franchisee parent is rooted in child-centred social work. From this perspective, parents are solely viewed in their role as providers of care for their children, rather than as service users with their own needs or citizens with rights.
Katrin Bain, John Harris
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Katrin Bain, John Harris
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Development and Learning in Organizations: An International Journal, 2003
What happens when a franchiser’s training agenda is different from that of the franchisees’? In a challenge to formal, recognized industry training one group of franchisees is opting to develop staff internally. The consequences for the company as a whole could have serious, long‐term strategic implications.
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What happens when a franchiser’s training agenda is different from that of the franchisees’? In a challenge to formal, recognized industry training one group of franchisees is opting to develop staff internally. The consequences for the company as a whole could have serious, long‐term strategic implications.
openaire +1 more source
Mapping the profiles of franchisees
Direct Marketing: An International Journal, 2008PurposeThe purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system.Design/methodology/approachTwo dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 × 2 franchise system quality (FSQ) matrix.
Huang, Y., Phau, Ian
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