Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi +4 more
wiley +1 more source
Leveraging Large Language Models to Identify Engagement-Driving Features in Vaping-Related TikTok Videos: Cross-Sectional Study. [PDF]
Xie Z +7 more
europepmc +1 more source
Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee +3 more
wiley +1 more source
How individuals formulate their beliefs about chronic musculoskeletal pain: introducing the dual implicit-explicit processing (DIP) model of pain belief formation - a qualitative exploration. [PDF]
Dunn M +3 more
europepmc +1 more source
Feeling Vulnerable With My AI Companion: Examining Well‐Being in Human‐AI Relationships
ABSTRACT Individuals resort to human‐AI relationships to fulfill psychological, social, and empathetic needs. Nevertheless, dilemmas arise from these interdependent relationships which, although destined to enhance users' well‐being, can also be detrimental to them.
Liliane Abboud +2 more
wiley +1 more source
Curating the Health Humanities: Perspectives from Literary Studies. [PDF]
French J, Read S.
europepmc +1 more source
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
Mothers' responses to relational savoring as a function of attachment: A qualitative study. [PDF]
Marvin MJ +4 more
europepmc +1 more source
ABSTRACT Hybrid cardiac rehabilitation (HCR), which combines supervised center‐based and monitored home‐based exercise programs, gained popularity during the COVID‐19 pandemic. While HCR appears to be as effective as standard cardiac rehabilitation, patients' experiences within these programs remain largely unexplored.
Pamela Tanguay +8 more
wiley +1 more source

