Results 51 to 60 of about 7,265 (259)
The Effect of Masculinity and Femininity Incongruence on Consumer Responses to Brands
This article examines the effect of incongruence between consumer gender and brand gender on consumers’ affective, cognitive, behavioral and relational responses toward brands.
Wu, Xiu, Grohmann, Bianca
core +1 more source
Background Understanding gender identity in transgender and gender-diverse (TGD) individuals is crucial for effective care. The Gender Preoccupation and Stability Questionnaire (GPSQ) measures the preoccupation and stability of gender identity, but no ...
Paolo Meneguzzo +7 more
doaj +1 more source
Cooperative learning in anatomy: Comparing virtual avatars and human specimens
Abstract Contemporary research demonstrated that undergraduate medical students rated an augmented reality learning tool entitled “human muscular arm avatar” as useful for their self‐directed individual learning. Beyond this subjective assessment, it was largely unknown whether avatar‐based study would also improve knowledge test scores at an objective
Christa Maurer +6 more
wiley +1 more source
IntroductionTransgender and gender diverse (TGD) individuals experience disproportionately high rates of disordered eating (DE), yet little is known about how resilience factors operate within risk pathways linked to dehumanization.
Marina Bonato +16 more
doaj +1 more source
The Biological Basis of Gender Incongruence
Gender incongruence (GI) is defined as an individual’s discontent with their assigned gender at birth and their identification with a gender other than that associated with their sex based on physical sex characteristics. The origin of GI appears to be multifactorial.
Rosa Fernández +5 more
openaire +1 more source
Abstract As front‐line observers and active participants in pupils' daily lives, teachers closely monitor pupils' social interactions, emotional states and behavioural changes. Their unique perspective enables them to detect problems in the social lives of their pupils that may not be immediately visible to peers, parents or mental health professionals.
Yixuan Zheng +4 more
wiley +1 more source
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
BackgroundTransgender and gender-diverse (TGD) individuals face high levels of stigma, discrimination, and psychological distress, which are amplified in carceral settings.
Paolo Meneguzzo +17 more
doaj +1 more source
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley +1 more source
Recommendations for the Use of Testosterone in Male Transgender* [PDF]
Gender incongruence is defined as a condition in which an individual self-identifies and desires to have physical characteristics and social roles that connote the opposite biological sex.
Laura Bregieiro Fernandes Costa +9 more
doaj +1 more source

