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‘Advertorials’: A genre-based analysis of an emerging hybridized genre

Discourse & Communication, 2012
Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a ...
Sijing Zhou
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Genre analysis

2012
This paper opens with a brief account of the history of the English scientific research article (RA) over the past 350 years. Apart from a historical overview of the genre of RA, a synchronic analysis is also carried out on one of the main sections of the RA introduction.
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Moving on from Genre Analysis

Journal of English for Academic Purposes, 2015
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