Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence [PDF]
Frontiers in Psychology, 2022 In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming
Wenchi Zhang
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Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism [PDF]
Behavioral Sciences, 2022 This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation.
Gengfeng Niu +5 more
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Journal of Medical Internet Research, 2020 BackgroundGift giving, which has been a heavily debated topic in health care for many years, is considered as a way of expressing gratitude and to be beneficial for the physician-patient relationship within a reasonable range.
Peng, Li, Wang, Yanan, Chen, Jing
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Journal of Applied Marketing Theory, 2013 Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards.
Melek Anitsal +2 more
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Worthless donations: male deception and female counter play in a nuptial gift-giving spider [PDF]
BMC Evolutionary Biology, 2011 Background In nuptial gift-giving species, benefits of acquiring a mate may select for male deception by donation of worthless gifts. We investigated the effect of worthless gifts on mating success in the spider Pisaura mirabilis.
Albo Maria J +4 more
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Gift-giving and network structure in rural China: utilizing long-term spontaneous gift records. [PDF]
PLoS ONE, 2014 The tradition of keeping written records of gift received during household ceremonies in many countries offers researchers an underutilized means of data collection for social network analysis.
Xi Chen
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Gift-giving intentions in pan-entertainment live streaming: Based on social exchange theory. [PDF]
PLoS ONEPan-entertainment live streaming combines video with two-way communication and real-time viewer participation, allowing viewers to send virtual gifts to their favorite streamers. Drawing on social exchange theory, this study investigates the factors that
Zhi Zhang, Fang Liu
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Gift Sharing on Social Media: What Drives It?
Asia Marketing Journal, 2023 This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions ...
Mira Lee, Yoon-Hee Kang
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Beyond the prey: male spiders highly invest in silk when producing worthless gifts [PDF]
PeerJ, 2022 In the spider Paratrechalea ornata, males have two gift-giving mating tactics, offering either a nutritive (prey) or a worthless (prey leftovers) silk wrapped gift to females.
Camila Pavón-Peláez +4 more
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The Custom of Gift-Giving in Iran with Reference to Shahnameh and Bayhaqi’s History [PDF]
Matn/Pizhūhī-i Adabī, 2020 The history of ancient Persia is fraught with customs that have either fallen into oblivion or undergone changes. Giving and receiving gifts is one of those customs that have changed but remained cherished over time.
Alimohammad Poshtdar +1 more
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