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Competing for Views and Students: The Implications of Platformization for Online Language Teaching

open access: yesTESOL Quarterly, EarlyView.
Abstract Language teachers increasingly make use of digital platforms to find students, upload teaching material, give lessons, and promote themselves. This article examines the accounts of two popular English teachers from China on the social media platform Douyin and explores similarities and differences in the two teachers' self‐branding strategies.
Jinyan Wang, Nate Ming Curran
wiley   +1 more source

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