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Grape grower and winery relationships: a segmentation approach

open access: yesInternational Journal of Wine Business Research, 2013
Purpose– This paper aims to discuss a study that investigated the relationship between grape growers and wineries in Australia. The results of the study led to the formulation of market segments which provided a better understanding of the relationship.Design/methodology/approach– Quantitative data were collected through an online survey, distributed ...
Simon Somogyi
exaly   +5 more sources

Enhancing long‐term grape grower/winery relationships in the Australian wine industry [PDF]

open access: yesInternational Journal of Wine Business Research, 2010
PurposeThere are many factors which may influence the ability of wineries to build and maintain long‐term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers.Design/methodology/approachA qualitative in‐depth interview ...
Simon Somogyi, Elton Li, Johan Bruwer
exaly   +5 more sources
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Adoption of table grape cultivars: An attribute preference study on Chinese grape growers

Scientia Horticulturae, 2017
Cultivars are a main agricultural material in the table grape production chain. China has the largest number of table grape growers in the world, but their cultivar-adoption preferences are largely unknown. We aimed to fill this gap. A questionnaire study, in-depth interview and photograph test were carried out with 1045 table grape growers in the main
Jingyuan Zhou, Shangwu Chen
exaly   +2 more sources

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