Results 71 to 80 of about 25,770 (304)

The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation [PDF]

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers.
Umit Alniacik, Cengiz Yilmaz
core  

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

A Multisensory, Green, and Energy Efficient Housing Neuromarketing Method

Energies, 2019
Green products, clean energy, energy union, green buildings, eco-innovations, environment-related, and similar initiatives and policies have become very popular and widely applied all over the world.
Arturas Kaklauskas, Ieva Ubarte, Darius Kalibatas, Irene Lill, Anastasiia Velykorusova, Pavelas Volginas, Irina Vinogradova, Virgis Milevicius, Ingrida Vetloviene, Raimondas Grubliauskas, Raimonda Bublienė, Andrej Naumcik   +11 more
doaj   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Green advertising, green brand image and green awareness for environmental products

IOP Conference Series: Materials Science and Engineering, 2018
The study aims to review the correlation of green advertising, green brand image and customer green awareness on environmentally friendly products. Experiment is conducted to 102 customers of supermarket in Bandung City who have experience on friendly products.
D P Alamsyah, T Suhartini, Y Rahayu, I Setyawati, O I B Hariyanto   +4 more
openaire   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

The impact of green advertisement on the attitude towards meal kits of green consumers

, 2020
The convenience food market is upcoming and fast growing. Whereas most convenience food is found to be unhealthy and unsustainable, meal kits are somewhat different.
Nijsten, Myrthe
core  

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

A Two-Echelon Supply Chain with a Two-Warehouse Retailer and a Green Manufacturer under Advertising and Product Expiry-Dependent Demand [PDF]

International Journal of Mathematical, Engineering and Management Sciences
This study aims to develop a sustainable and coordinated supply chain model that addresses increasing environmental concerns and growing consumer demand for green products.
Ruba Priyadharshini, R. Uthayakumar
doaj   +1 more source

‘Effie’ciency of Green Advertising: Evaluating Consumer Responses to Green Advertising Addressing Water Conservation

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
Aim: This study investigates consumer responses to award-winning green advertising campaigns addressing water conservation in Türkiye. Focusing on campaigns by Finish and Cif, the research explores how consumers perceive the environmental messaging, product quality, and authenticity of green claims, while also reflecting on broader societal and ...
Hediye Aydoğan, Mehmet Sebih Oruç
openaire   +1 more source