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Green product attributes and green purchase behavior
Management Decision, 2019PurposeNowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand.
Aasha Sharma, Cyril Foropon
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Proceedings IIZS 24
Organizations that do business nowadays are more and more oriented towards doing business that does not pollute the environment. On the one hand, legal regulations oblige them to do so, on the other hand, it is an awakening of awareness about responsibility towards the environment.
Dragana Kovač +4 more
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Organizations that do business nowadays are more and more oriented towards doing business that does not pollute the environment. On the one hand, legal regulations oblige them to do so, on the other hand, it is an awakening of awareness about responsibility towards the environment.
Dragana Kovač +4 more
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Academic Conferences Series
Based on the theory of planned behavior, we investigated how green human resource management (GHRM) affects employees’ green behavior in resource-based enterprises, and examined the mediating effect of green behavior intention and the moderating effect of green psychological climate.
Zhi Cao, Ping Li, Jing Wu
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Based on the theory of planned behavior, we investigated how green human resource management (GHRM) affects employees’ green behavior in resource-based enterprises, and examined the mediating effect of green behavior intention and the moderating effect of green psychological climate.
Zhi Cao, Ping Li, Jing Wu
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The Effects of Red and Green Surroundings on Behavior
The Journal of General Psychology, 1964(1964). The Effects of Red and Green Surroundings on Behavior. The Journal of General Psychology: Vol. 70, No. 1, pp. 143-161.
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Environment and Behavior, 2020
This study examines the environmentally responsible behaviors (ERBs) of undergraduates ( n = 575). ERBs were measured in an online survey and the influence of situational context on behavior was explored at two scales: 1) green versus non-green building and 2) building characteristics.
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This study examines the environmentally responsible behaviors (ERBs) of undergraduates ( n = 575). ERBs were measured in an online survey and the influence of situational context on behavior was explored at two scales: 1) green versus non-green building and 2) building characteristics.
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Organizations are increasingly incorporating green concepts into their operations and strategies due to the urgency of today's environmental concerns. Green Employee Behavior (GEB), as a crucial element of corporate environmental efforts, has attracted attention from organizational scholars and practitioners.
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2023
Der Klimaschutz ist eine der größten Herausforderungen, vor denen Gesellschaft und Wirtschaft derzeit stehen. Neben der Politik (Makroebene) und den einzelnen Verbrauchern (Mikroebene) sind auch Unternehmen (Mesoebene) mit zunehmendem Druck konfrontiert, ökologisch nachhaltiger zu handeln.
Enste, Dominik, Potthoff, Jennifer
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Der Klimaschutz ist eine der größten Herausforderungen, vor denen Gesellschaft und Wirtschaft derzeit stehen. Neben der Politik (Makroebene) und den einzelnen Verbrauchern (Mikroebene) sind auch Unternehmen (Mesoebene) mit zunehmendem Druck konfrontiert, ökologisch nachhaltiger zu handeln.
Enste, Dominik, Potthoff, Jennifer
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Behavioral Consistency in Green Lifestyle and Green Investment
SSRN Electronic Journal, 2023Chuwen Chen, Tse-Chun Lin, Xingguo Luo
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