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Green Marketing and Consumer Behavior
Due to rising environmental sustainability awareness and shifting consumer preferences, “green marketing” has become a crucial component of contemporary business strategies. Green marketing strategies have been more popular due to a number of important aspects, including environmental awareness, CSR, government laws, and customer demand. Green purchaseAlok Baran, Varinder Singh Rana
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The Greening of Behavioral Medicine
Contemporary Psychology: A Journal of Reviews, 1984openaire +1 more source

