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Green Marketing and Consumer Behavior

Due to rising environmental sustainability awareness and shifting consumer preferences, “green marketing” has become a crucial component of contemporary business strategies. Green marketing strategies have been more popular due to a number of important aspects, including environmental awareness, CSR, government laws, and customer demand. Green purchase
Alok Baran, Varinder Singh Rana
openaire   +1 more source

Green innovation and environmental performance: The role of green transformational leadership and green human resource management

Technological Forecasting and Social Change, 2020
Sanjay Kumar Singh   +2 more
exaly  

Stakeholder pressure, green innovation, and performance in small and medium‐sized enterprises: The role of green dynamic capabilities

Business Strategy and the Environment, 2022
Sanjay Kumar Singh   +2 more
exaly  

The Greening of Behavioral Medicine

Contemporary Psychology: A Journal of Reviews, 1984
openaire   +1 more source

Green Analytical Methodologies

Chemical Reviews, 2007
Liz U Gron
exaly  

Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity

Corporate Social Responsibility and Environmental Management, 2018
Wenhao Song
exaly  

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