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The Green Marketing Behavior on Consumers' Green Consumption Intention
Academic Journal of Business & Management, 2023openaire +1 more source
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics, 2009Yu-Shan Chen, Chen Yu-Shan
exaly
The Driver of Green Innovation and Green Image – Green Core Competence
Journal of Business Ethics, 2007Yu-Shan Chen, Chen Yu-Shan
exaly
Green investing and political behavior
A fundamental concern about green investing is that it may crowd out political support for public policy addressing negative externalities. We examine this concern in a preregistered experiment shortly before a real referendum on a climate law with a representative sample of the Swiss population (N = 2,051).Heeb, Florian +3 more
openaire +1 more source
Green roof benefits, opportunities and challenges – A review
Renewable and Sustainable Energy Reviews, 2018Muhammad Shafique, Reeho Kim
exaly

