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Exploiting green strategies for competitive advantage
Long Range Planning, 1994I T IS NOW WIDELY accepted that environmental issues must be considered as strategic in a growing number of industries ; it is also generally claimed that a shift from the traditional reactive approach to environmental issues to a more proactive, anticipatory attitude is needed to take advantage of environmental-based business opportunities.’ So far ...
AZZONE, GIOVANNI, BERTELE' U.
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Greening the competitive advantage: antecedents and consequences of green brand equity
Quality & Quantity, 2015The concept of green brand equity has recently been introduced to business research. Chen (J Bus Ethics 93:307–319, 2010) found green brand equity to be positively influenced by green brand image via green satisfaction and green trust as parallel mediators in an Asian electronic product customer sample.
Magdalena Bekk +3 more
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The effect of green HRM practices on green competitive advantage of manufacturing firms
Journal of Manufacturing Technology Management, 2021PurposeThe rising public concern for the natural environment is compelling business entities to revise their business models toward green management. Most manufacturing firms have realized that green innovation is a critical factor that drives their success. However, green human resource scholars have overlooked this research line despite the potential
Paul Kivinda Muisyo +3 more
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Green IT for competitive advantage: Internal management perspective
2014 International Symposium on Technology Management and Emerging Technologies, 2014This study develops and tests a theoretical model to investigate the role of Green IT internal management within organisations. Specifically, this model explains the antecedents and the outcomes of Green IT Internal Management (GITIM). The hypotheses were tested using survey data from 133 Malaysian IT companies.
Azizah Abdul Rahman +3 more
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Workplace Green Behavior for Sustainable Competitive Advantage
2021Enhancing sustainable competitive advantage in terms of quality service delivery is key for environmental sustainability. Most organizations are bedeviled with toxic behavior of the workforce which have unpredictable concerns for sustainable initiatives parameters such as decline in profits, environmental degradation, and health deterioration.
Emmanuel Imoh Uwem +2 more
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GREEN BUSINESS PRACTICES AND COMPETITIVE ADVANTAGE
Jana Nexus: Journal of Business and Management StudiesThe growing concern for environmental sustainability has significantly influenced organizational strategies across industries. Green business practices have become an essential component of modern business management, enabling organizations to minimize environmental impacts while enhancing operational efficiency and long-term competitiveness ...
Hina Rauf, Muhammad Ahsan, Areeba Noor
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B2B green marketing and innovation theory for competitive advantage
Journal of Systems and Information Technology, 2009PurposeIn these economically and ecologically challenging times, the purpose of this paper is to investigate how innovation theory can be used to design more effective, proactive B2B green marketing strategies in order to meet the triple bottom line of economic, social, and ecological sustainability.Design/methodology/approachThis conceptual paper ...
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Information Systems Management, 2016
This article explores the effect of Green information systems Green IS practices on Green innovations and how corporations gain competitive advantages through better performance of Green innovations both process and product. Results based on IT firms in India indicate that Green innovation performance mediates the effect between Green IS and ...
Krishnadas Nanath +1 more
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This article explores the effect of Green information systems Green IS practices on Green innovations and how corporations gain competitive advantages through better performance of Green innovations both process and product. Results based on IT firms in India indicate that Green innovation performance mediates the effect between Green IS and ...
Krishnadas Nanath +1 more
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Implementing Green Supply Chain Management to Achieve Competitive Advantage
2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI), 2016Enterprises had begun gradually to value the impacts of ecological hazards in their operations. Environmental pressures have caused green supply chain management (GSCM) to emerge as an important corporate environmental strategy for manufacturing enterprises.
Hsiao-Lan Wei +2 more
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Reinforcing competitive advantage through green organizational culture and green innovation
The Service Industries Journal, 2017ABSTRACTThe purpose of this paper is to reveal the relationships among green organizational culture, green innovation and competitive advantage. These relationships were assessed using structural equation modeling. Data were gathered from full-time hotel employees (N: 293) and managers (N: 192) in the Antalya region of Turkey. The results indicate that
Mert Gürlek, Muharrem Tuna
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