Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior [PDF]
PLoS ONE, 2022 The existing literature on internal branding has often adopted a managerial-based approach and seldom considered employees’ perceptions. Therefore, there is a need to understand the perspective of frontline and non-managerial employees.
Fatima Nawaz Qureshi +5 more
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Competitive intelligence and developing sustainable competitive advantage
AD-minister, 2017 Privatization, partial tariff liberalization and entrance of foreign insurance companies in Iranian market pose serious challenges to domestic insurance companies.
Nader Seyyed Amiri +3 more
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Building a Sustainable Competitive Advantage [PDF]
Journal of Technology Management & Innovation, 2013 This paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm.
Mukesh Srivastava +2 more
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“GREEN” HRM IN PURSUIT OF SUSTAINABLE COMPETITIVE ADVANTAGE
AICEI Proceedings, 2020 The recent years have witnessed the emergence of “Green” Human Resource Management (HRM) as one of the main strategic concepts which aims to shape employee behaviour to help organizations achieve a sustainable competitive advantage.
Snezhana Hristova +1 more
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Assessing the mediating role of knowledge management in the relationship between technological innovation and sustainable competitive advantage [PDF]
HeliyonThis study employed the resource-based view theory to investigate the relationships between technological innovation, knowledge management, and sustainable competitive advantage in the hospitality sector, focusing explicitly on hotels in the Yaounde and ...
Gerald Nyuga, Cem Tanova
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Competitive advantage of the sustainable digital economy [PDF]
E3S Web of Conferences, 2021 This research focuses on factors that influence the competitive advantage of the sustainable digital economy. Digital economy helped to speed up the exchange of information flows which, in turn, impacted on the creation the new forms of business and ...
Nurova Oksana, Freze Tatiana
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COMPARATIVE AND COMPETITIVES ADVANTAGES: PERSPECTIVE OF RURAL TOURISM (STUDY ON TOURISM IN THE PROVINCE OF BALI INDONESIA) [PDF]
Geo Journal of Tourism and Geosites, 2020 Rural tourism is an interpretation of the development of culture-based and environmentally sustainable tourism and involves various stakeholders including local communities.
I Made WARDANA +3 more
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Discrete Dynamics in Nature and Society, 2022 This paper investigates the relationships between digital transformation, boundary spanning, and sustainable competitive advantage of manufacturing enterprises through an analysis of data from 127 manufacturing enterprises. Our main research findings are
Fang Xue, Xiaokang Zhao, Yunqing Tan
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The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs [PDF]
Management Science Letters, 2019 The aim of this study was to examine the role of entrepreneurial marketing as a mediating variable in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage.
Umu Khouroh +3 more
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Discrete Dynamics in Nature and Society, 2021 In order to explore how the core technological capabilities of the high-tech industry affect the sustainable competitive advantage of an enterprise, by consulting a large number of literature studies on sustainable competition, the characteristics of ...
Xi Liu, Shuai Yang
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