This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA). Based on discussing the different types of waste that a company can produce during the production process.
Harith Hussein Ali +2 more
doaj +1 more source
I have to apply this strategy! Understanding the mediating effect of digitalization on strategic orientations and sustainable competitive advantage among small enterprises in Tanzania [PDF]
Purpose – The combination of strategic orientation and digitalization for sustainable competitive advantage among small businesses is still not given much attention in the literature.
Ismail Juma Ismail
doaj +1 more source
Impact of Organisational Innovation on Sustainable Competitive Advantage of Manufacturing Firms in Lagos State, Nigeria [PDF]
The increased level of competition in the current business climate required the implementation of processes and systems to guarantee a sustainable organisational competitive advantage for the benefit of stakeholders.
Abdul-Hameed Adeola SULAIMON +4 more
doaj +1 more source
CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]
Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
doaj +1 more source
Sustainable Construction as a Competitive Advantage [PDF]
Nowadays, sustainable construction (SC) is considered as a measure to support a healthy economy. The SC concept ensures quality of life and helps minimize the negative impact on the environment, human health, and biodiversity. SC fits into the modern sustainable development (SD) concept due to the ability to improve the environment, energy efficiency ...
Zhi-Jiang Liu +3 more
openaire +1 more source
Investigating electronic human resource management systems, sustainable innovation, and organizational agility on sustainable competitive advantage in the manufacturing industries [PDF]
This research aimed to analyze the relationship between electronic human resources (e-HRM) and sustainable competitive advantage, organizational agility and sustainable competitive advantage, and sustainable innovation and sustainable ...
Achmad Aminudin +7 more
doaj +1 more source
Determinants of competitive advantage and internationalization: investigation of interrelationships
Globalization, technological change, intense competition, fluctuating consumer demand and economic and political changes encourage managers to act proactively, take greater risks and to select appropriate strategies. It should be
Renata Korsakienė
doaj +1 more source
Dynamic Capabilities to Achieve Corporate Sustainability: A Roadmap to Sustained Competitive Advantage [PDF]
Dynamic capabilities and sustainability practices have become the center of attention for companies globally, but there is still a debate on how organizations can successfully develop dynamic capabilities and achieve sustainability for competitive ...
Bari, Nadeem +5 more
core +1 more source
Analyzing the Relationship between Competitive Intelligence Activities and Ethics with Sustainable Competitive Advantage and Capabilities of Technology Commercialization [PDF]
Introduction: Today, competitive intelligence and ethics play a valuable role in promoting sustainable competitive advantage and technology commercialization capabilities of companies.
Kiarash Zebarjad, Ghasem Rezaei
doaj
Sustainability of Competitive Advantage
A discontinuous technological innovation destroy the existing technological systems and alter the regular competitive balance even in a stable mature industry. In the color TV set industry, a discontinuous technological change from vacuum tubes to transistors and ICs was observed in the 1970’s.
openaire +4 more sources

