Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior [PDF]
The existing literature on internal branding has often adopted a managerial-based approach and seldom considered employees’ perceptions. Therefore, there is a need to understand the perspective of frontline and non-managerial employees.
Fatima Nawaz Qureshi +5 more
doaj +3 more sources
Competitive intelligence and developing sustainable competitive advantage
Privatization, partial tariff liberalization and entrance of foreign insurance companies in Iranian market pose serious challenges to domestic insurance companies.
Nader Seyyed Amiri +3 more
doaj +4 more sources
Building a Sustainable Competitive Advantage [PDF]
This paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm.
Mukesh Srivastava +2 more
doaj +3 more sources
“GREEN” HRM IN PURSUIT OF SUSTAINABLE COMPETITIVE ADVANTAGE
The recent years have witnessed the emergence of “Green” Human Resource Management (HRM) as one of the main strategic concepts which aims to shape employee behaviour to help organizations achieve a sustainable competitive advantage.
Snezhana Hristova +1 more
doaj +3 more sources
Assessing the mediating role of knowledge management in the relationship between technological innovation and sustainable competitive advantage [PDF]
This study employed the resource-based view theory to investigate the relationships between technological innovation, knowledge management, and sustainable competitive advantage in the hospitality sector, focusing explicitly on hotels in the Yaounde and ...
Gerald Nyuga, Cem Tanova
doaj +2 more sources
Competitive advantage of the sustainable digital economy [PDF]
This research focuses on factors that influence the competitive advantage of the sustainable digital economy. Digital economy helped to speed up the exchange of information flows which, in turn, impacted on the creation the new forms of business and ...
Nurova Oksana, Freze Tatiana
doaj +1 more source
Evaluating the Sustainable Competitive Advantage of Saudi e-Healthcare System: An Empirical Study. [PDF]
Fahad M Al-Anezi College of Business Administration, Department Management Information Systems, Imam Abdulrahman Bin Faisal University, Dammam, Saudi ArabiaCorrespondence: Fahad M Al-Anezi, Email fmoalanezi@iau.edu.saStudy Purpose: This study seeks to ...
Al-Anezi FM.
europepmc +2 more sources
COMPARATIVE AND COMPETITIVES ADVANTAGES: PERSPECTIVE OF RURAL TOURISM (STUDY ON TOURISM IN THE PROVINCE OF BALI INDONESIA) [PDF]
Rural tourism is an interpretation of the development of culture-based and environmentally sustainable tourism and involves various stakeholders including local communities.
I Made WARDANA +3 more
doaj +1 more source
This paper investigates the relationships between digital transformation, boundary spanning, and sustainable competitive advantage of manufacturing enterprises through an analysis of data from 127 manufacturing enterprises. Our main research findings are
Fang Xue, Xiaokang Zhao, Yunqing Tan
doaj +1 more source
Investigating dynamic capabilities for sustainability-driven competitive advantage [PDF]
Sustainability practices have become a focal point for companies globally. Traditionally the adoption of these practices had been forced by environmental regulations, but gradually businesses have started to realise that sustainability can have far ...
Bari, Nadeem
core +1 more source

