Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania. [PDF]
Heliyon, 2023 Ismail IJ, Amani D, Changalima IA.
europepmc +3 more sources
On the way to sustainability: the role of green marketing strategies and best practices of TQM on green performance among nurse managers [PDF]
BMC NursingBackground Any hospital’s ability to successfully provide healthcare services depends heavily on its nurse managers. They comprise a larger portion of healthcare institutions.
Manal Saleh Moustafa Saleh +7 more
doaj +2 more sources
PENGARUH CORPORATE SOCIAL MARKETING DAN GREEN MARKETING TERHADAP GREEN CONSUMERISM BEHAVIOR PADA AROMA SPA SANUR DENPASAR [PDF]
E-Jurnal Manajemen, 2016 The importance of preserving the current environment, should encourage individuals to consume products that are environmentally friendly. Aroma Spa is one of Bali's famous Spa which adopts the theme of eco-friendly lifestyle.
Dewa Ayu Rara Damayanti +1 more
doaj +3 more sources
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
Identification of green marketing strategies: perspective of a developing country [PDF]
Innovative Marketing, 2019 Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable ...
Maria Hayu Agustini +2 more
doaj +2 more sources
Cogent Business & Management, 2022 This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions
Nuryakin Nuryakin, Tri Maryati
doaj +1 more source
Factors affecting implementation of green marketing orientation [PDF]
SHS Web of Conferences, 2020 Traditional marketing is no longer able to address all the issues in modern markets. Global economic crisis, post-Brexit challenges, and changes in the landscape of corporate social responsibility are pushing marketing managers to build sustainability ...
Vilkaite-Vaitone Neringa +1 more
doaj +1 more source
Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia [PDF]
E3S Web of Conferences, 2021 There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks.
Windiana Livia +2 more
doaj +1 more source
Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
doaj +1 more source