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Asian Journal of Multidimensional Research (AJMR), 2019
Everyone needs a healthy, eco-friendly world. That's a reason than everybody focused to be green and go green. Because if you save environment, environment save you. Green marketing is an emerged step in all over world to save the earth through modifies the process of producing and selling goods and services based on their environmental benefits. Every
Surbhi Bhardwaj, Samridhi Tanwar
openaire +1 more source
Everyone needs a healthy, eco-friendly world. That's a reason than everybody focused to be green and go green. Because if you save environment, environment save you. Green marketing is an emerged step in all over world to save the earth through modifies the process of producing and selling goods and services based on their environmental benefits. Every
Surbhi Bhardwaj, Samridhi Tanwar
openaire +1 more source
SSRN Electronic Journal, 2020
The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability.
Aryan Singh, Aditya Vashist
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The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability.
Aryan Singh, Aditya Vashist
openaire +2 more sources
2012
Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
+7 more sources
Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
+7 more sources
2017
This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
+4 more sources
This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
+4 more sources
2016
Green marketing is essentially a core strategy that calls for an integrated and proactive approach rather than a fragmented and reactive concern towards sustainability. The ad hoc initiatives adopted by organizations in the wake of emergencies are more often seen as efforts to gain “green credentials” rather than treating sustainability as an issue ...
+4 more sources
Green marketing is essentially a core strategy that calls for an integrated and proactive approach rather than a fragmented and reactive concern towards sustainability. The ad hoc initiatives adopted by organizations in the wake of emergencies are more often seen as efforts to gain “green credentials” rather than treating sustainability as an issue ...
+4 more sources
Essays on green markets and green marketing
2013Firms develop and market their environment-friendly activities not only to contribute to society but, more importantly, to be perceived as environmentally responsible, capture the willingness to pay of green consumers, and increase profits. At the same time, many firms are convinced that the associated increase in costs and uncertain financial benefits
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2010
Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
openaire +2 more sources
Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
openaire +2 more sources