Results 231 to 240 of about 32,690 (256)

Green marketing: legend, myth, farce or prophesy?

Qualitative Market Research, 2005
Andrew Crane, Ken Peattie
exaly  

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Gap analysis of green hotel marketing

International Journal of Contemporary Hospitality Management, 2013
Eric S W Chan
exaly  

State of green marketing research over 25 years (1990-2014)

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

Green marketing consumer-level theory review: A compendium of applied theories and further research directions

Journal of Cleaner Production, 2018
Qingyun Zhu, Christopher Groening, Joseph Sarkis   +2 more
exaly  

The interplay of strategic and internal green marketing orientation on competitive advantage

Journal of Business Research, 2019
Karólos Papadas, Marylyn Carrigan
exaly  

Green Marketing to Green Myopia

Journal of Research in Business and Management
openaire   +1 more source

Characteristics of research on green marketing

Business Strategy and the Environment, 2009
Sérgio Rubio
exaly  

Antecedents and consequences of strategic green marketing orientation

Journal of Global Responsibility, 2014
Hardeep Chahal
exaly  

Green marketing and consumerism as social change in China: Analyzing the literature

International Journal of Production Economics, 2016
Qingyun Zhu, Joseph Sarkis
exaly