Results 231 to 240 of about 34,785 (257)

Beyond Ecolabels: What Green Marketing Can Learn From Conventional Marketing

Journal of Cleaner Production, 2007
Henrikke Baumann
exaly  

Marketing in Shades of Green or Color the Trend in Marketing-Green

Health Marketing Quarterly, 1994
openaire   +1 more source

Green Marketing Consumer-Level Theory Review: A Compendium of Applied Theories and Further Research Directions

Journal of Cleaner Production, 2018
Qingyun Zhu, Christopher Groening, Joseph Sarkis   +2 more
exaly  

The Influence of Green Marketing Strategies on Business Performance and Corporate Image in the Retail Sector

Business Strategy and the Environment, 2020
Chipo Mukonza
exaly  

“Green Marketing”: An Analysis of Definitions, Strategy Steps, and Tools Through a Systematic Review of the Literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Gap Analysis of Green Hotel Marketing

International Journal of Contemporary Hospitality Management, 2013
Eric S W Chan
exaly  

The Interplay of Strategic and Internal Green Marketing Orientation on Competitive Advantage

Journal of Business Research, 2019
Karolos-Konstantinos Papadas, Marylyn Carrigan, George Avlonitis   +2 more
exaly  

Characteristics of Research on Green Marketing

Business Strategy and the Environment, 2009
Francisco J Miranda-Gonzalez, Sergio Rubio   +1 more
exaly  

State of Green Marketing Research Over 25 Years (1990-2014): Literature Survey and Classification

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

Green Marketing to Green Myopia

Journal of Research in Business and Management
openaire   +1 more source