Results 231 to 240 of about 32,573 (255)

Green marketing: legend, myth, farce or prophesy?

Qualitative Market Research, 2005
Ken Peattie, Andrew Crane
exaly  

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of Cleaner Production, 2017
Rosa Maria Dangelico
exaly  

Gap analysis of green hotel marketing

International Journal of Contemporary Hospitality Management, 2013
Eric S W Chan
exaly  

The interplay of strategic and internal green marketing orientation on competitive advantage

Journal of Business Research, 2019
Karólos Papadas, George J Avlonitis, Marylyn Carrigan   +2 more
exaly  

Green marketing and its impact on supply chain management in industrial markets

Industrial Marketing Management, 2012
Hing Kai Chan, Hongwei He
exaly  

Characteristics of research on green marketing

Business Strategy and the Environment, 2009
Antonio Chamorro, Sérgio Rubio, F Javier Miranda   +2 more
exaly  

State of green marketing research over 25 years (1990-2014)

Marketing Intelligence and Planning, 2016
Prashant Kumar
exaly  

Green Marketing to Green Myopia

Journal of Research in Business and Management
openaire   +1 more source

Green Marketing: Hotel Customers’ Perspective

Journal of Travel and Tourism Marketing, 2014
Eric S W Chan
exaly  

Green marketing and consumerism as social change in China: Analyzing the literature

International Journal of Production Economics, 2016
Qingyun Zhu, Joseph Sarkis
exaly