Results 211 to 220 of about 34,785 (257)
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International Journal of Post Axial: Futuristic Teaching and Learning
This study aims to analyze the influence of green marketing education, green marketing knowledge, and green marketing mindset on students' green entrepreneurial intention. A quantitative approach with a cross-sectional survey design was employed. Respondents comprised 233 students from several universities in Indonesia, selected through purposive ...
null Sri Nitta Crissiana Wirya Atmaja +1 more
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This study aims to analyze the influence of green marketing education, green marketing knowledge, and green marketing mindset on students' green entrepreneurial intention. A quantitative approach with a cross-sectional survey design was employed. Respondents comprised 233 students from several universities in Indonesia, selected through purposive ...
null Sri Nitta Crissiana Wirya Atmaja +1 more
openaire +1 more source
GREEN CONSUMERS IN GREEN MARKETING
International Journal of Online Marketing Research, 2016In recent years, environmental issues and problems have risen due to mass production, environmental destruction and global warming. For these reasons, consumers are changing their purchase preferences to environmentally friendly products. Additionally, strategic marketing actions of companies target their products and services to these kinds of ...
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2010
Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
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Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
openaire +2 more sources
2017
This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
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This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
openaire +2 more sources
2012
Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
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Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
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Consumers’ Purchase Behaviour and Green Marketing: A Synthesis, Review and Agenda
International Journal of Consumer Studies, 2021Ajai Pal Sharma
exaly
2009
The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
openaire +1 more source