Results 211 to 220 of about 32,573 (255)
Some of the next articles are maybe not open access.
2017
This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
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This chapter proposes an important study of the cosmetics industry in relation to green marketing and sustainability concerns from the historical context and its evolution to the present day. The aim of this chapter is to explain the significant impact of green marketing on the cosmetics industry as a new future prospect that benefits all parties and ...
openaire +2 more sources
2012
Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
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Il green marketing mira a sviluppare, promuovere e valorizzare prodotti e servizi in grado di generare un ridotto impatto ambientale comparativamente alle alternative offerte sul mercato. Oggi molte aziende manifestano sempre più intensamente l'esigenza di disporre di riferimenti e strumenti che possano essere di supporto alla definizione di strategie
IRALDO, Fabio, Michela Melis
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Ecover and Green Marketing (B)
SSRN Electronic Journal, 2006Andrea Larson +3 more
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Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
International Journal of Consumer Studies, 2021Ajai Pal Sharma
exaly
2009
The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
openaire +1 more source