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Green Marketing: An Introduction
2021In recent years, the concept of green marketing has gained prominence due to the increasing need for environmentally conscious practices in organisations. In emerging markets, the increase in industrial activities puts countries in unsustainable conditions, necessitating organisations and other stakeholders to put in place measures to address ...
Mukonza, Chipo +5 more
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EuroMed Journal of Business, 2010
Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
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Il capitolo si propone di affrontare i punti cardine del dibattito attuale sul tema della green economy con l’obiettivo di mettere in luce in quali ambiti le imprese possano tradurre una strategia di marketing green in comportamenti concreti. L’analisi si avvale del riferimento ad alcuni esempi di aziende che si sono avventurate da tempo o che si ...
CARU', ANTONELLA +2 more
openaire +4 more sources
GREEN MARKETING FOR GREEN TOURISM
New Trends in Tourism and Hospitality Management : Proceedings of the 21st Biennial International Congress Tourism & Hospitality Industry 2012, 2012Mass tourism is a thing of the past for the tourist countries that wish to develop their tourism in a well considered way. For this reason tourist countries, including the Republic of Croatia, need to develop a new model of tourism that should be based also on so-called alternative tourism.
Ham, Marija, Meler, Marcel
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2023
Green marketing research is becoming more and more well-liked in academia and business. Both companies and customers today recognize the value of eco-friendly products due to increased awareness of how companies respond to various factors contributing to environmental degradation. One should understand the meaning, opportunities, and threats associated
Nandana Ranjith +2 more
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Green marketing research is becoming more and more well-liked in academia and business. Both companies and customers today recognize the value of eco-friendly products due to increased awareness of how companies respond to various factors contributing to environmental degradation. One should understand the meaning, opportunities, and threats associated
Nandana Ranjith +2 more
openaire +2 more sources
Asian Journal of Multidimensional Research (AJMR), 2019
Everyone needs a healthy, eco-friendly world. That's a reason than everybody focused to be green and go green. Because if you save environment, environment save you. Green marketing is an emerged step in all over world to save the earth through modifies the process of producing and selling goods and services based on their environmental benefits. Every
Surbhi Bhardwaj, Samridhi Tanwar
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Everyone needs a healthy, eco-friendly world. That's a reason than everybody focused to be green and go green. Because if you save environment, environment save you. Green marketing is an emerged step in all over world to save the earth through modifies the process of producing and selling goods and services based on their environmental benefits. Every
Surbhi Bhardwaj, Samridhi Tanwar
openaire +1 more source
Green Marketing and Green Places: A Taxonomy for the Destination Marketer
Journal of Marketing Management, 1998This paper highlights and discusses green/environmental implications and imperatives associated with destination marketing as distinct from those related to product and services marketing. A comparative taxonomy has been developed to illustrate these, and to provide a framework for discussing their relevance, with reference to the particular case of ...
Rhett H. Walker, Dallas J. Hanson
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SSRN Electronic Journal, 2020
The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability.
Aryan Singh, Aditya Vashist
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The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability.
Aryan Singh, Aditya Vashist
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A Blueprint for Green Marketing
Journal of Business Strategy, 1991Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these “green” products.
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GREEN CONSUMERS IN GREEN MARKETING
International Journal of Online Marketing Research, 2016In recent years, environmental issues and problems have risen due to mass production, environmental destruction and global warming. For these reasons, consumers are changing their purchase preferences to environmentally friendly products. Additionally, strategic marketing actions of companies target their products and services to these kinds of ...
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Essays on green markets and green marketing
2013Firms develop and market their environment-friendly activities not only to contribute to society but, more importantly, to be perceived as environmentally responsible, capture the willingness to pay of green consumers, and increase profits. At the same time, many firms are convinced that the associated increase in costs and uncertain financial benefits
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