Results 141 to 150 of about 20,600 (302)
Green Marketing and a Broader Stakeholder Orientation [PDF]
[eng] This article examines the compatibility of marketing strategies oriented to satisfy a particular stakeholder demand-namely, the protection of the natural environment¿and strategies more aligned with a broad responsibility to multiple stakeholders ...
López Rodríguez, Sofía
core
Carbon Labeling as a Green Marketing Strategy [PDF]
, 2009 The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that ...
Wildschut, Hindrik Jan, Ye, Hanui
core
Theorizing Collective Green Actions
, 2011 The notion of “green” has gained increasing attention over the years. Many major companies have made significant attempt to better fit into the green concept.
Chen, Wenshin
core +1 more source
Advanced Science, EarlyView.A single‐cell atlas of pancreatic ductal adenocarcinoma development reveals progressive ductal‐fibroblast‐immune crosstalk. Tumor‐derived LAMB3 drives the formation of immunosuppressive LRRC15+ fibroblasts through the ITGB1/FAK/MAPK/FOSL2 signaling. Glycolytic reprogramming upregulates LAMB3 and correlates with LRRC15+ fibroblast enrichment.
Xuqing Shi +23 more
wiley +1 more source
Green marketing strategy, competitive advantage and firm performance in the hotel industry [PDF]
, 2018 The economic growth has stimulated the increasing income to the nation yet it followed by the environmental problem on the opposite side. This has aroused the global concern and people started to embrace green.
Tiong, Ying Ying
core
Green Marketing Strategy: a Stakeholder Theory Approach
, 2023 In the late 1980s and early 1990s there has been a renewed interest in green marketing from both practitioners and academics. One of the key problems with examining green marketing is that it often means different things to different people.
Michael Polonsky (13089606)
core
Discover SustainabilityThis study explores perceptions, and the current state of using green marketing practices within the Jordanian food companies, an industry where sustainable practices are still emerging.
Rama Mohammad Alzu’bi +2 more
doaj +1 more source
Advanced Science, EarlyView.This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi +3 more
wiley +1 more source
MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE
Ekonomi dan BisnisIn this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract ...
Nanto Purnomo
doaj +1 more source
Corals and Reef‐Dwelling Fish Regulate Carbon Storage and Cycling Processes in Coral Reef Ecosystems
Advanced Science, EarlyView.Coral reefs are biodiversity hotspots, yet their role in carbon storage and cycling remains poorly understood. Using field surveys and modeling in the South China Sea, we reveal the overlooked potential of carbon storage in reef ecosystems and how reef fish, corals, and surface sediment jointly shape reef carbon reservoirs.
Yiting Chen +8 more
wiley +1 more source