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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry [PDF]
Frontiers in Psychology, 2023 Environmental awareness is a growing concern for consumers, and effective green messaging strategies are crucial for businesses. This 2 × 2 between-subject experiment investigates the influence of message style and sidedness on consumer participation in ...
Eunjin (Anna) Kim +4 more
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BuildingsThis paper examined the factors influencing Chinese college students’ psychological perceptions of green retrofitting of college sports stadiums. It focused on the roles of green skepticism, future rational cognition, and future perceptual cognition.
Yuyang Hou +4 more
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Cogent Business & ManagementThis study aims to examine the direct and indirect effects of greenwashing on negative green word of mouth, with green skepticism as a mediator, in the fast fashion industry in Indonesia.
Rika Promalessy, Tanti Handriana
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Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationAs green marketing has gained momentum in recent years, corporations have begun using greenwash to gain a competitive advantage over their rivals. This study investigates a theoretical framework that establishes a connection between greenwash, skepticism
Oanh Thi Thuy Thai, Tho Alang
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Acta PsychologicaGreen consumers increasingly consider animal welfare (AW) in their decision-making, demonstrating a growing awareness of ethical considerations beyond conventional environmental concerns.
Bang Nguyen-Viet, Anh Thi Lan Nguyen
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Energies, 2022 Interest in and acquisition of energy-efficient items and pro-environmental products and the scale of these purchases depend on consumer attitudes, especially those related to beliefs that such products are usually more expensive than their nonenergy ...
Katarzyna Kreczmańska-Gigol +1 more
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Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism [PDF]
Sustainability, 2019 Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwash and green ...
Thi Thu Hien Nguyen +4 more
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Gray Shades of Green: Causes and Consequences of Green Skepticism [PDF]
Journal of Business Ethics, 2017 Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both academics and practitioners. Building on attribution theory, we develop and test a theoretically anchored model that explains the sources and consequences of green skepticism.
Constantinos N. Leonidou +1 more
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Sustainability, 2022 This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships.
S. Khan +3 more
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Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption [PDF]
Frontiers in PsychologyIntroductionThe purpose of this research is to examine the influence of consumers' perceptions of corporate ESG (Environmental, Social, Governance) performance on brand-related attitude and sustainable consumption behaviors, with attention to the ...
Ran Zhang +3 more
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