Results 11 to 20 of about 1,721,272 (322)

Linking green skepticism to green purchase behavior on personal care products in Indonesia

IOP Conference Series: Earth and Environmental Science, 2021
According to the goal of Sustainable Development Goals (SDGs) number 12, the producer is responsible for producing a better-quality product while minimizing natural resources and toxic materials.
Masayu N Syadzwina, R. Astuti
semanticscholar   +2 more sources

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism

Journal of Global Scholars of Marketing Science, 2023
Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India.
S. Uddin, Mohammed Naved Khan, M. Faisal, Mohd. Danish Kirmani   +3 more
semanticscholar   +4 more sources

Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism

Uncertain Supply Chain Management, 2023
The main objective of this research is to examine the effect of environmental concern, subjective environmental knowledge towards green purchasing intentions.
Shadi Saraireh
semanticscholar   +2 more sources

Dampak Green Advertising Terhadap Brand Trust: Studi Literatur Tentang Peran Green Skepticism

RIGGS: Journal of Artificial Intelligence and Digital Business
Penelitian ini bertujuan menganalisis dampak green advertising terhadap brand trust serta peran green skepticism dalam memengaruhi efektivitasnya. Dengan pendekatan tinjauan literatur, penelitian ini menelaah berbagai studi terkait komunikasi Corporate ...
Muhammad Arif Ramadhan Dapubeang, R. Febriani   +1 more
semanticscholar   +2 more sources

Green Choices: The Role of Green Skepticism and Eudaimonic Well-Being in Evoking Green Purchase Intention

International Journal of Social Science and Business
Nowadays, companies are competing to produce green products to maintain sustainability. However, consumer responses to these efforts are still varied. This research aimed to investigate the impact of green skepticism on the relationship between expected ...
Ni Wayan Eka Mitariani, Agus Wahyudi Salasa Gama, Nilna Muna   +2 more
semanticscholar   +2 more sources

Cognitive–Affective Negotiation Process in Green Food Purchase Intention: A Qualitative Study Based on Grounded Theory [PDF]

Foods
Green food serves as a bridge connecting healthy lifestyles with environmental values, particularly in the context of sustainable consumption transitions.
Yingying Lian, Jirawan Deeprasert, Songyu Jiang   +2 more
doaj   +2 more sources

Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food

International Journal of Environmental Research and Public Health, 2022
Changing individual habits towards greener choices is an essential ingredient in tackling the environmental crisis. Engaging in green behavior may improve psychological wellbeing.
Sara de Sio, A. Zamagni, G. Casu, P. Gremigni   +3 more
semanticscholar   +3 more sources

The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism

Sustainability, 2022
Green brand evangelism builds an important psychological and behavioral basis on promoting the positive interaction between green brands and consumers, as well as on realizing the co-creation of green brand value.
Juan Li, Xixiang Sun, Canwei Hu
semanticscholar   +2 more sources

The Impact of Green Skepticism on the Effectiveness of Green Promotion in Driving Green Purchase Behavior in Indonesia

Journal Research of Social Science, Economics, and Management
Growing consumer concern about environmental impact has prompted companies to adopt green marketing strategies. However, the rise of green skepticism, often triggered by greenwashing, raises questions about the actual effectiveness of such strategies ...
Nediva Trisha Kanya Wijaya, Amalia E. Maulana   +1 more
semanticscholar   +2 more sources

Addressing consumer skepticism: effects of post-purchase green attribute disclosure on consumer attitude change

Humanities & Social Sciences Communications
As environmental awareness grows, consumer responses to corporate sustainability claims vary widely, with some embracing green products and others remaining skeptical.
Yan Zhang, Qianyu Zhang, Xiaoyong Li
doaj   +2 more sources