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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry [PDF]
Frontiers in Psychology, 2023 Environmental awareness is a growing concern for consumers, and effective green messaging strategies are crucial for businesses. This 2 × 2 between-subject experiment investigates the influence of message style and sidedness on consumer participation in ...
Eunjin (Anna) Kim +4 more
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BuildingsThis paper examined the factors influencing Chinese college students’ psychological perceptions of green retrofitting of college sports stadiums. It focused on the roles of green skepticism, future rational cognition, and future perceptual cognition.
Yuyang Hou +4 more
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Cogent Business & ManagementThis study aims to examine the direct and indirect effects of greenwashing on negative green word of mouth, with green skepticism as a mediator, in the fast fashion industry in Indonesia.
Rika Promalessy, Tanti Handriana
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Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism [PDF]
Sustainability, 2019 Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwash and green skepticism with green purchase intentions.
The Ninh Nguyen
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Gray Shades of Green: Causes and Consequences of Green Skepticism [PDF]
Journal of Business Ethics, 2015 Consumer skepticism of corporate environmental activities is on the rise. Yet research on this timely, intriguing, and important topic is scarce for both academics and practitioners. Building on attribution theory, we develop and test a theoretically anchored model that explains the sources and consequences of green skepticism.
Constantinos N Leonidou +1 more
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Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption [PDF]
Frontiers in PsychologyIntroductionThe purpose of this research is to examine the influence of consumers' perceptions of corporate ESG (Environmental, Social, Governance) performance on brand-related attitude and sustainable consumption behaviors, with attention to the ...
Ran Zhang +3 more
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Sustainability, 2022 This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships. We employed a dataset of 454 consumers from international fast-food restaurants.
Adnan Ahmed Sheikh
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Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism
Journal of Global Scholars of Marketing Science, 2023 Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding green claims, there is a ...
Mohammed Naved Khan +2 more
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International Journal of Environmental Research and Public Health, 2022 Changing individual habits towards greener choices is an essential ingredient in tackling the environmental crisis. Engaging in green behavior may improve psychological wellbeing. Although the intention to buy green products is widespread, the eco-friendly market is struggling to leave the ground.
Sara de Sio, Giulia Casu, Paola Gremigni
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Cognitive–Affective Negotiation Process in Green Food Purchase Intention: A Qualitative Study Based on Grounded Theory [PDF]
FoodsGreen food serves as a bridge connecting healthy lifestyles with environmental values, particularly in the context of sustainable consumption transitions.
Yingying Lian +2 more
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