Results 121 to 130 of about 29,791 (263)

Spotrebitelia v prostredí zeleného marketingu a greenwashingu

Ekonomika a Spoločnosť
A significant problem that is emerging in the discursive practices of green marketing is the rise of greenwashing; companies providing irrelevant, overstated or false information about a product's sustainable attributes.
ANDREA SEBERÍNI, KATARÍNA IZÁKOVÁ, MARTIN HRONEC   +2 more
doaj   +1 more source

Greenhouse Gas Emissions and Cost of Debt: Evidence From European Firms Under Mandatory and Voluntary Disclosure

Business Strategy and the Environment, EarlyView.
ABSTRACT Considering the growing attention to sustainability and the increasing regulatory pressure in the European landscape, this study evaluates whether greenhouse gas emissions affect firms' cost of debt. A panel regression was conducted from 2021 to 2024 on two samples of European firms.
Daniela Cicchini, Pasquale De Luca, Salvatore Principale, Chiara Signore   +3 more
wiley   +1 more source

Perceived greenwashing and employee non-green behavior: the roles of prevention-focused green crafting and work alienation

Cogent Business & Management
This research examines the influence of perceived greenwashing on employee non-green behavior, highlighting the key mediating roles of both prevention-focused green crafting and work alienation.
Ibrahim A. Elshaer, Alaa M. S. Azazz, Mahmoud A. Mansour, Sameh Fayyad   +3 more
doaj   +1 more source

Rising Strong: Cultivating Resilience in Edible City Entrepreneurship. Insights Into the Landscape of Urban Food Initiatives

Business Strategy and the Environment, EarlyView.
ABSTRACT In response to growing global challenges, this study explores how social entrepreneurship within the Edible City movement contributes to building resilient, sustainable, and equitable urban food systems. Drawing on semistructured interviews with over 70 stakeholders across five cities—Berlin, Andernach, Oslo, Rotterdam, and Havana—we ...
Ina Säumel, Stephanie Ligan, Alice Bischof, Edi Emilov Ivanov, Laura Martinez‐Izquierdo, Sara Noémie Plassnig, Marisa Pettit   +6 more
wiley   +1 more source

Greenwashing and Consumer Green Perceived Value: The Mediation Mechanism of Green Consumer Confusion and Green Perceived Risk

Journal of Environmental Management and Tourism
Amid rising consumer awareness and regulatory scrutiny of corporate sustainability claims, greenwashing has become a pressing concern in green marketing.
Yaru LIANG, Cheng CHENG
doaj   +1 more source

Making better places to visit: Using the product—country image framework to understand travelers’ loyalty towards responsible tourism operators [PDF]

, 2018
The present study examines the antecedents of travelers’ loyalty towards responsible tourism operators in India. A model of brand loyalty was developed by integrating two strands of literature: product—country Image (PCI) and extensive work concerning ...
Day, Jonathan, Jaffe, William, Lehto, Xinran, Mody, Makarand, Sydnor, Sandra   +4 more
core  

Organizational Sensemaking Theory Perspective of Developing AI‐Driven Strategies for Sustainability Initiatives

Business Strategy and the Environment, EarlyView.
ABSTRACT Although artificial intelligence (AI) is increasingly being touted to assist organizations, AI integration for sustainability efforts has been limited AND sporadic and tends to follow an ad hoc strategy. The existing literature therein focuses on the technological capabilities of AI, overlooking how organizations make sense of and ...
Amanda Balasooriya, Darshana Sedera
wiley   +1 more source

Perceived greenwashing and its impact on eco-friendly product purchase

Tourism & Management Studies
Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing.
Alireza Shabani shojaei , Belem Barbosa , Zaila Oliveira   +2 more
doaj  

Unveiling greenwashing in Colombian manufacturing: A machine learning approach

Research in Globalization
Greenwashing is the misleading use of environmental claims to market non-eco-friendly products, a growing concern as environmentally conscious consumers seek eco-friendly options.
Carolina Henao-Rodríguez, Jenny Paola Lis-Gutiérrez, Harold Delfín Angulo-Bustinza   +2 more
doaj   +1 more source

The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation [PDF]

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers.
Cengiz Yilmaz, Umit Alniacik
core