Results 141 to 150 of about 18,570 (248)

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Healthy food marketing and purchases of fruits and vegetables in large grocery stores. [PDF]

open access: yesPrev Med Rep, 2019
Sutton K   +4 more
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Understanding Employer Brand Attractiveness Through Regulatory Focus Theory

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The aim of this paper is to understand the mechanism behind potential employees' preferences towards specific employer brand attributes. Drawing on qualitative data and regulatory focus theory, the paper presents a framework which shows that the dominant regulatory orientation of potential employees determines their preference towards specific
Carmen Iuliana Mal, Gary Davies
wiley   +1 more source

The Endocrine Disrupting Compounds Bisphenol‐A and α‐Zeranol Mimic the Estrogen Transcriptional Program to Promote Proliferation and Stemness in Breast Cancer Cells

open access: yesMolecular Carcinogenesis, EarlyView.
ABSTRACT Excessive activation of the estrogen receptor (ER) drives proliferation, progression, and the formation of breast cancer stem cells (CSCs) in ER‐positive breast cancer. Estrogenic endocrine disrupting compounds (EDCs) found in plastics, water, and food are also able to bind to the ER.
Cassandra Winz   +9 more
wiley   +1 more source

Differentiation of Plant and Animal‐Derived Cholesterol Using irm‐13C NMR and IRMS

open access: yesMagnetic Resonance in Chemistry, EarlyView.
Determining and certifying the origin of ingredients, starting materials, and excipients used in manufactured goods like cosmetics and medicines can be difficult. In this report, we describe a robust approach for identifying the origin of cholesterol, a component of myriad consumer products using irm‐13C NMR and IRMS to differentiate plant versus ...
Anika M. Singh   +3 more
wiley   +1 more source

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