Results 111 to 120 of about 12,374 (273)
Digital Death: The Failures, Struggles and Discourses of the Social Media Spectacle [PDF]
, 2012 Celebrities have always capitalized upon various media to give voice and substance to their own mute causes. From Live Aid to PBS fundraisers, they have utilized their public personae to support the downtrodden, sick and underprivileged.
Foxman, Maxwell
core +1 more source
GUERILLA MARKETING – POJAM I ZNAČAJ [PDF]
, 2018 In today's world, it is simply impossible not to notice the forms of guerilla marketing. The first forms appeared in the 1970s in the United States from where it spread all over the world. As technology develops and everything is digitally digitized, a guerilla way of advertising is developed.
openaire
Harnessing Generative AI for Sustainable Supply Chains: Lean, Circular and Green Perspectives
Business Strategy and the Environment, EarlyView.ABSTRACT Generative artificial intelligence is playing a significant role in the transformation of digital ecosystems by reinventing the processes of content generation, process automation, product innovation and customer experience. At the same time that these technologies are becoming more integrated into routine operations, the focus has shifted to ...
Ashutosh Singh +3 more
wiley +1 more source
Internalization of Management Systems and Eco‐Product Innovation: The More the Better?
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental challenges demand urgent and strategic responses from firms. Eco‐product innovation (EPI) is a key approach to reducing environmental impact while preserving competitiveness. This research analyses the relationship between EPI and the internalization of management system (MS) certifications, focusing on ISO 9001, ISO 14001, and ...
Alfonso Hernandez‐Vivanco +2 more
wiley +1 more source
Network diffusion of competing behaviors. [PDF]
J Comput Soc Sci, 2022 Hsiao Y.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the impact of independent female directors (IFDs) on green innovation (GI) among Chinese‐listed firms from 2008 to 2023. Additionally, we investigate the moderating effects of ownership structure and market competition on the relationship between IFD and GI.
Muhammad Usman +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Amid increasing environmental and economic pressures, Africa's transition to a circular economy (CE) presents a vital pathway to inclusive, low‐carbon development. Yet, how digital transformation, informal innovation, and science, technology, and innovation (STI) policy readiness shape CE outcomes remains underexplored.
Emmanuel K. Manu +2 more
wiley +1 more source
Guerilla Marketing – unorthodoxes Marketing von David im Kampf gegen Goliath
, 2019 Beim Guerilla Marketing handelt es sich um die Auswahl untypischer und undogmatischer Marketingaktivitäten, die mit einem oftmals vergleichsweise geringen Mitteleinsatz eine möglichst große Wirkung erzielen sollen. Im Kern zielt Guerilla Marketing darauf ab, anders zu sein und aufzufallen.
openaire +3 more sources
Battery Energy, Volume 4, Issue 2, March 2025.Three biobased membranes are synthesized by crosslinking oxidized Kraft lignin with poly(ethylene glycol) diglycidyl ether of increasing molecular weights. After incorporation of solvated potassium salts, potassium batteries including these biobased gel polymer electrolytes are able to deliver a maximum specific capacity at 0.05 A g−1 as high as 130 ...
Giuseppe Pascuzzi +5 more
wiley +1 more source